Has Social Media Made Us Dumb And Lazy?
Can you still remember those good old days during the early 90’s before the boom of the internet where everything was pretty much hands-on? Whenever there’s an assignment to work…
Content Marketing: The Old Principles Are The New Must
Business is changing constantly, so does marketing. We have now multiple generations namely GenX, GenY or Millennial and GenZ that we need to take into account when writing our material.…
Mistakes To Avoid In Consumer Research
My experience at a recent agency showed me the âdark sideâ of market research. Here are 3 major mistakes that every researcher should avoid. For psychologists, attitude testing is our…
B2B Sales And Marketing: Fundamentals For The Win
From preparation to dealing with different clients from different industries, here are few B2B sales and marketing lessons Iâve learned in the process. I have always loved selling and closing…
Safeguard The Future Of Your Business By Understanding These Marketing Risks
Marketing risks management is the responsibility of the entire marketing organisation to either prevent or mitigate any complications or negative risks implications that can have on an organisation. Horrendous as…
Spotify Launches In Three New Markets
Spotify just announced recently that their services are now available in Vietnam, South Africa and Romania from March 13, 2018 onwards. Offering an unrivalled mix of domestic and international music,…
How To Leverage Cialdini
Everyone wants to own a business or become their own boss. At least, in my world that seems to be the case. With the rise of cost living, many people…
The OTT Race In Malaysia: What Will Drive Growth And Expansion?
With the kick off of 2018, it’s a good time to pause and evaluate the OTT market and what we think will win in the space. The market numbers are…
Personal Branding: It Is All In The Mixing And Matching When It Comes To Grooming
You can have a whole new wardrobe staring at you in no-time, with these tried, tested and approved method of personal branding. Hard to believe, right? Read on. “Oh no,…
Vivy Yusof: Pure Genius Or Purely Strategy?
Vivy Sofinas Yusof has taken her fashion e-commerce empire by storm in Malaysia, Singapore, Indonesia, Brunei and recently London. At the age of 30, she is a successful fashion mogul…
The Unsung Hero We Forget To Thank
Who is the father of advertising? Subject matter experts and media enthusiasts will answer David Ogilvy (1911 – 1999) in a heartbeat. I beg to differ. To me, the father…
The ABCs of PR Crisis Management
If you asked me 15 years ago, I would be ever so eager to avoid handling communication strategies for any company with a high risk tendency when it comes to…
AI, Chatbots And Digital Systems: Making The Human Fit
Technology is continuing to encroach on our day- to- day lives. This pace is increasing and while there are many benefits to the way technology can enhance services, perhaps it…
Brand Differentiation For Modern Marketers: 5 Ways To Drive Your Reputation And Hack Your Growth
A distinctive brand will earn more recognition, interminable impression and most importantly, make a profit. Brand differentiation refers to the ability to exclusively distinct your brand with your competitor by…
The Last Thing People Need From You Is Another Content
The world is a very noisy place, and it’s about to get worst. It is so terrible even large brands themselves are finding it tough to make existing customers to…
