MediaMath Leading Industry Effort To Re-Imagine Accountable And Addressable Supply Chain
MediaMath, acclaimed independent programmatic company for marketers, announced today that it is launching an effort to create a reimagined supply chain that works better for the entire industry. The company…
An Unexpected Product Benefit Can Be A Powerful Marketing Tool
Framing a surprise benefit as such may stoke consumer desire. When serendipity reveals a new product benefit, consumers perk up, provided they associate the product with fun and pleasure. This…
Adobe Report: Southeast Asians Most Receptive To Delightful Customer Experiences Via Automated Interactions
Consumers in this region are most impressed with experiences and innovations that help save time and hassle Adobe recently released the Adobe Experience Index, revealing that consumers in Southeast Asia…
Mastercard: From Impressions To Impact
Author, Raja Rajamannar Like many other CMOs, I am acutely aware of the responsibility our brand has in shaping cultural perceptions. For me, gender equality in advertising is not about…
Nippon Paint Named Most Trusted Brand For 14 Consecutive Years
Nippon Paint received 4th consecutive Platinum Award for the Reader’s Digest Trusted Brand Awards 2019 YBhg. Datin Wong Meng Lee, Assistant General Manager of Marketing at Nippon Paint Malaysia Group…
Why Changing Buying Behaviour Makes Marketing With Content More Important
Use of the internet as a means to learn about purchasing options – has fundamentally changed the way those purchases are being made, as Jose Sanchez (@zesanchezr) wrote in Sales for Life (@MySales4Life). And…
Get To Know Krystal Choo, Founder and CEO Of Tickle
Krystal, this statement “I saw that people all over we’re having depressive episodes, and I wanted to build something that helped fix this. Loneliness and isolation are killing our entire…
Establishing A Relationship With Consumers Is A Game Changer For Modern Brands In An Ever-Changing Marketing Landscape
Predictive CRM, omnichannel relationship marketing, brand relationship metrics, using chatbots to encourage stronger relationships and building more meaningful relationships through brand experience. All these contemporary marketing tools or “buzzwords” have…
Get To Know Mend-Orshikh Amartaivan, Founder And CEO Of Erxes Inc
Mend-Orshikh Amartaivan is a social entrepreneur and the Founder and CEO of erxes Inc, an open source growth marketing platform. He is also the Founder and President of The New…
Google: 4 Ways To Shape The Digital Marketing Experience In Thailand
Author, Mike Jittivanich Thai consumers’ love for online information offers vital clues for digital marketers looking to win their attention. Here, Mike Jittivanich, head of marketing at Google Thailand, shares…
Law Firms: Become A Thought Leader On Emerging Issues To Attract New Clients
An article by James Bliwas, details how law firms can attract the attention of clients with strategic publishing efforts. The concepts Bliwas details can and should be applied to law…
Should One Invest In Brand Relationships to Drive Customer Loyalty?
… establishing a relationship with consumers is a game changer for brands Customer brand loyalty is one of the most important concepts in marketing. Over the last 25 years, much…
Google: YouTube Ads Leaderboard, Cannes 2019
With Cannes Lions 2019 on the horizon, our special edition Leaderboard celebrates the most popular global video ads since last year’s festival. The bedrock of compelling advertising is creativity. The…
How To Start A Career In Digital Marketing
All you need to know before you make the switch One of the most common questions asked by students and young professionals is “how do I start a career in…
AppsFlyer: APAC’s Mobile-First Economy Faces US$650 Million Worth Of Ad Fraud
AppsFlyer, the global leader in mobile attribution and marketing analytics, released today its APAC Ad Fraud Report 2019, providing marketers with the most comprehensive report to date on the evolving…
