Truth Communications, an award-winning local PR agency, has gone global, so to speak. Having won several prestigious awards regionally, the agency now has a global one under its belt, thanks to its work with Mission Foods.
Its #PerfectTogether campaign with Mission Foods was adjudged winner in PR Daily’s Media Relations Awards “Use of a Celebrity or Personality” category. The campaign sought to highlight Mission Foods products’ compatibility with Malaysian flavours, by collaborating with Emborg, a brand well-known to locals.
The campaign worked with one of Malaysia’s most well-known and well-loved chefs, the ever-smiling Chef Wan, who developed 10 recipes all in time for its launch, timed to coincide with the start of this year’s Ramadan.
The campaign went head-to-head against some truly outstanding material, including from the United States. An inkling of just how stiff the competition turned out to be can be seen in the campaigns that were given honourable mentions in the category.
Banyan Treatment Center’s campaign for its “Roots to Recovery” scholarship, which provides free treatment for heroin addiction utilised professional skateboarder, top-selling author and film and TV star Brandon Novak.
There was Olay’s #KillerSkin Super Bowl campaign, a 30-second, multi-million dollar spot starring Sarah Michelle Gellar. The ad, done by multiple-award winning agency Saatchi & Saatchi drove home the point that Olay could produce “unbelievable skin transformation”.
Truth Communications Managing Director Andora Fredericks said she was proud of the achievement, adding that the win has helped put Malaysia on the map of the world PR industry.
“We are a boutique agency which has been around for only 8 years but as a team collectively, we have decades of experience. Add to this a good dynamic amongst team members, a happy workplace, creative minds, and we have a winning combination.
“We work with a number of great clients, and among these is Mission Foods. We have a great working relationship with Mission Foods and have won numerous awards for them. Our relationship makes it easier to come up with great campaigns such as the #PerfectTogether campaign, which we thought was brilliant from the start as it showcases the versatility of the products by pairing it with what’s probably in a consumer’s grocery cart,” she said.
“This is our first global award, and we have our eyes set on more!” she said enthusiastically. For more information on Truth Communications please visit: www.truth.my
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