Airbnb And IOC Announce Major Global Olympic Partnership
Airbnb joins the Olympic Partners (TOP) programme and will support the sustainability objectives of the Olympic Movement. Economic opportunity for Olympic and Paralympic athletes to develop revenue streams through new…
Marketing In Asia
Marketing In Asia’s Editor for Singapore, Zu Anjalika Kamis Gunnulfsen, has once again been invited to be the Emcee for yet another conference happening in Malaysia. WOWComm ‘19 or Workshops…
Get To Know Sheena Yap Chan, Founder of “The Tao of Self Confidence”
Indeed, only personal experience can pave the way towards true self-confidence. Meet Sheena Yap Chan, a Filipino who is now based in Canada, an author, speaker and a self-confidence consultant whose…
Location Data Allows Marketers To Connect The Digital And Physical Worlds
Author, Nad Taleb Major conferences, cocktail evenings and roundtables are a staple tactic for most marketing managers seeking to raise awareness of their brand and, most importantly, generate leads. Generating…
Chimp&z Inc Offers #APieceOfKindness To Fight Bullying
Chimp&z Inc, a 360-degree creative agency, tells a moral-driven story with #APieceOfKindness comic strip that imbibes the value of kindness and forgiveness in children. The campaign also highlights the issue…
LinkedIn Spotlight 2019 Celebrates the Most Inspiring and Engaging Professionals Across Growing Sectors for the First Time in Malaysia
LinkedIn Spotlight is a bi-annual list that celebrates the most viewed and active professionals across growing sectors as well as members who share inspiring perspectives and engaging stories Information technology,…
iPinYou Appoints Managing Director For APAC To Boost Martech Business In Asia
China’s largest programmatic advertising platform provider iPinYou announced and welcomed Andy Ng as Managing Director, APAC in charge of leading iPinYou advertising and data solutions business in APAC. Andy will…
Singles Day: Examining The Marketing Impact Of The Top 75 E-Commerce Apps In SEA
Irrepressible consumerism once again gripped shoppers during the annual shopping bonanza that is Singles Day as Alibaba toppled last year’s record sales by generating US$38.4 billion of GMV within 24…
Penjenamaan: Mengapa Nama Penting?
Formulanya mudah. Walaupun sehebat mana produk anda sekalipun, jika nama perniagaan anda sangat susah untuk diingati, tiada gunanya. Ini kerana tiada siapa pun yang akan ingat dan apabila ini berlaku…
Re-Inventing Digital Transformation
During my recent trip to Bangkok and upon arrival at my hotel, I was handed the usual little slip of paper to fill in my details: name, email address, phone…
New Liftoff Report Shows That Asia Has Highest Early Mobile User App Retention Rates But Drops Off Over Time
Liftoff, the leader in performance-driven mobile user acquisition, has released its annual Mobile App Trends Report, which provides insights into the booming app economy. The report found that Asia is…
Western Brands Leveraging Singles’ Day to Gain Market Share
Charles Tidswell, Vice President JAPAC, Socialbakers, “While Singles’ Day has its roots firmly in Chinese culture, we see more and more Western brands leveraging the event to reach and engage…
Marketing In Asia Appoints Sasanka Dias As Partner For Sri Lanka
Marketing In Asia magazine, a community-driven online marketing magazine based in Kuala Lumpur, recently announced the appointment of Sasanka Dias as its partner for Sri Lanka. The magazine is known…
Blis’ High-Quality Audiences Now Available On Facebook
Blis, the global leader in real-world intelligence, has announced that it is expanding its programmatic offering by making its accurate and verified location-based audiences available on Facebook, Twitter, Spotify and…
Google: Here’s How Malaysian Consumers Decide On Their Next Smartphone Purchase
Smartphones are incredibly central to our daily lives and deciding on a new or replacement device is a hugely important part in the life of a typically connected Malaysian. Google…
