APAC Sees Soaring In-App Ad Prices As Ad Requests Grow: Smaato’s H1 2019 Report
Smaato, the global in-app advertising platform, today announced results from its Global In-App Advertising Trends report. Examining the first half of 2019, the report reveals valuable new insights into the…
Jenama: Ia Perlu Senang Diingati
Jenama. Apakah yang anda faham tentang perkataan ini? Bagi saya sesebuah jenama yang baik mempunyai kebolehan untuk mudah dikenali, diingati dan dipercayai. Sesiapa sahaja boleh mengenali, mengingati dan mempercayai apa…
How To Create A Successful Influencer Marketing Strategy?
Now is the time to get social and make the most impact for your brand. Let your brand be visible in multiple target markets and lure the audiences to conversion.…
Why PR Might Be The Best Way To Capture Generation Z
Generation Z is often referred to as the first generation of truly digital natives. While Millennials have spent most of their adult lives immersed in technology, we have memories of…
5 Elements For An Effective Facebook Ad Campaign
Note from the author: This article is based on a presentation I did in the Philippines. The concept as a whole was originally presented by Molly Pittman who was then…
Newly-Formed Chimney Vigor Group Expands In APAC To Meet Demand For Quality Video Content At Scale
Following its merge with California-based content distribution and media solutions leader Vigor, CVG expects to double in size in APAC within 12 months, positioning itself as a serious contender in…
8 Lead Generation Strategies You Should Definitely Know About
Lead generation marketing is constantly evolving. Statistics from the last 5 years show a change in the expectation of customers. So, through this constant change, we should too evolve in…
YouTube Festival Malaysia And YouTube Malaysia Ad Awards Returns In December
YouTube will be hosting its annual Malaysian celebration on December 5th and 6th. Freshly dubbed ‘YouTube Festival’ this time around, the two-day occasion celebrates creatives, creators and industry verticals that…
Cannes Lions Publishes 2019 Global Creativity Report, The Industry-Leading Resource For Benchmarking Creativity And Effectiveness
Cannes Lions has announced the release of the 2019 Global Creativity Report, the industry-leading resource for creativity and effectiveness benchmarking. The report has been extended this year, with contributions from…
How Do You Keep Up With The Ever-Changing Trends In Marketing Transformation?
Digital transformation has hit the marketing industry hard. The expectations of modern marketers are that they need to be data experts, technology evangelists and customer-centric professionals. So how do you…
Google Becomes Largest Player In App Marketing Space For the First Time, According To AppsFlyer’s Latest Performance Index
AppsFlyer, the global leader in mobile attribution and marketing analytics, today released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the…
Mengapa Cara Penulisan Bahan Rencana Berunsur Kemanusiaan Penting?
Saya pasti anda pernah melihat dan tersentuh dengan kisah-kisah yang berunsurkan kemanusiaan di dalam akhbar, laman media sosial atau media siaran. Nah, mengapa cerita-cerita berunsurkan kemanusiaan selalu mendapat sambutan para…
Spikes Asia Announces 2019 Award Entry Numbers
The Spikes Asia Festival of Creativity has announced that a total of 3945 entries were received in the Spikes Asia Awards 2019. Entrants represent a diverse spectrum of creative disciplines…
Memanfaatkan Analisis SWOT Dalam Memperkasa Strategi Pemasaran
Bagi kebanyakan organisasi perniagaan yang terancang, Analisis SWOT atau SWOT Analysis memainkan peranan penting untuk mengenalpasti tanda aras dalam menambahbaikkan strategi pengurusan, pemasaran, produk dan perkhidmatan disamping persediaan terhadap sebarang…
How to Write Blog Posts That Generate New Client Leads
The goal of any content marketing initiative is to generate new potential client leads. Julie Neidlinger, writing in Single Grain, explains that: “There’s a general misunderstanding among most bloggers:…
