The New Press Release In A Tech-Driven World
Five reasons why press releases are here to stay Over the last few years, technology has changed the way we live and do business. For organisations and in particular, public…
Leading ESports Team Bacon Time Signs Exclusive Partnership With Ampverse
Gaming and esports media company, Ampverse has announced an exclusive partnership with Bacon Time, one of Southeast Asia’s most prominent and successful esports teams. The partnership comes at a time…
MSIG’s Latest CNY Advert Pulls On The Heartstrings With Touching Road Safety Story
What’s New. MSIG Insurance (Malaysia) Bhd “(MSIG Malaysia)”, one of Malaysia’s leading general insurers, has produced a sentimental Chinese New Year advert which is aimed at the hearts and heads…
Recreating The Vibrancy Of Youth
Every single day we are slapped with the lure of the fountain of youth; ads after ads of so-called promises of attaining longevity to our precious youth. Seems like going…
The Billionaire! Kisah CEO Yang Malas Sekolah Dan Hobi Main Game Online
Namanya Ittipat Peeradechapan, biasa dipanggil Top. Tidak seperti kebanyakan orang, Top tidak tertarik sekolah dan bekerja. Ia lebih suka bermain game online yang menghasilkan uang. Sayangnya, saat ia berhasil mengumpulkan banyak…
Ant Financial Debuts World’s Leading Fintech Conference, To Take Place In Shanghai
Ant Financial, operator of the world’s largest payment and lifestyle platform Alipay, has announced the launch of the INCLUSION Fintech Conference, an event that aims to bring together the global…
Adobe: 2019 Online Holiday Shopping Growth Driven Primarily By Smartphones
People spent $142.5 billion online during the 2019 holiday season (November through December), up 13.1% year-over-year. The primary growth driver? Smartphones, which drove nearly all (84%) of the online sales…
Randstad Malaysia: Building A Future-Ready And Diverse Workforce Critical To National Growth
The Malaysian economy is expected to remain relatively stable in 2020, with a GDP growth forecast of 4.8%. Despite global economic uncertainty, domestic consumption is expected to drive the economy.…
Singaporeans Outspend And Outsearch Neighbours In The Region During Chinese New Year
Chinese New Year is one of the most important festivals in the Singapore calendar and Singaporeans take it very seriously as they look to Google and YouTube for help in…
Part II: The Not-So-Invisible Gorilla & Understanding Emotional Advertising
In 2001, a mobile service provider in the UK launched an ad campaign that featured a lot of bubbles and visuals that ranged from abstract to generic. Nobody really understood…
What An ‘Ong’-tastic Way To Start 2020!
The year 2020 has only just begun and yet Malaysians are set to welcome the Lunar New Year once again. As the familiar sight of brilliant red, and ‘Dong Dong…
5 Tips For Finding Hotels Overseas
Google has just announced a list of the top trending places globally that people are headed in 2020, together with new features to help you pick the best hotel for…
How Your Business Can Use Social Media For Market Research
Social media management can be utilised by businesses to conduct market research including the identification of new potential clients, customers and referral sources. As Sameer Panjwani, founder of Mondovo explains:…
VMLY&R Named Customer Experience & Data Strategy Partner For Electrolux Asia
VMLY&R, the global brand experience agency, has been appointed as the Customer Experience & Data Strategy partner for Swedish multinational home appliance manufacturer, Electrolux, to enhance customer experience across the…
Marketing Anda Membosankan?
Hari ini, hampir semua ide marketing pernah dicoba. Pernah dilakukan. Pernah gagal dan berhasil Bisa jadi karena, selama ini, Anda bekerja dengan otak kiri. Bukan otak kanan. Menurut “Die Hard Motivator,”…
