The Basic Marketing Principle That Shook The World In 2016
Have a clear campaign message and make it about the people! Before I start and before anything at all, this is my own personal observation about a marketing principle at…
5 Content Marketing Trends You Need To Heed
Content marketing has evolved over the years, take heed of the following trends if you want to stay ahead of your competition If you’ve been a keen observer of the…
Grant Thornton Singapore: Women In Business
78% of mid-market businesses globally are actively working on removing barriers to gender parity at senior levels, according to the latest research from Grant Thornton’s International Business Report. In Singapore,…
Building A Successful Checklist For Marketing Joint Ventures (JV)
In Oxford’s definition, a joint venture is defined by a commercial enterprise undertaken jointly by two or more parties that otherwise retain their distinct identities. For a marketing type joint…
Bagaimana Nak Kekal Produktif Dan Kreatif Sebagai Seorang Designer?
Pereka grafik atau lebih dikenali dalam bahasa Inggeris sebagai ‘Graphic Designer’, memerlukan daya kreativiti dan mata yang agak sensitif dalam menghasilkan sesebuah reka bentuk (design) sama ada poster, logo, identiti…
Bina Penjenamaan Diri Dengan Aura Personaliti Yang Positif
Penerampilan luaran itu adalah personaliti kita Kita ibarat sebiji “CAKE”. Untuk meraikan seseorang yang istimewa, kita sering diberi pilihan sama ada memilih kek yang dihias ala kadar atau luar biasa…
Bagaimana Memenangkan Customers Di Era Yang Kompetitif Ini?
Pasar/market tidak akan percaya sampai anda mengkomunikasikan cerita anda secara efektif Marketing atau pemasaran yang efektif menciptakan kepercayaan, atau dapat pula dikatakan, kalau kamu tidak bisa membuat orang untuk percaya,…
iPrice Group Raises US$10m, Led By ACA, To Become SEA’s Best Online Shopping Companion Platform
E-commerce aggregator platform, iPrice Group, raised US$10 million Series B investment, led by ACA Investments Pte Ltd, with participation by Daiwa PI Partners, and returning investors LINE Ventures, Mirae Asset-Naver…
Connected Customers Expect A Hyper-Personalized, Effortless Experience But Organizations Are Slow To Respond
NTT Ltd., a world-leading global technology services provider, has revealed the findings of its annual Global Customer Experience Benchmarking Report titled “The Connected Customer: Delivering an effortless experience.” According to…
6 Kriteria Memilih Agensi PR Untuk Jenama Anda
Berada di dalam talian sahaja tidak mencukupi untuk pemasaran anda untuk pergi dengan lebih jauh lagi dan berkesan. Anda juga perlu menggunakan taktik-taktik pemasaran tradisional dan perhubungan awam atau public…
The Role Of Marketing Director In the Future
Crisis of confidence The position of the Chief Marketing Officer (CMO) for several years remains the most rotating in the business. Moreover, this is not only a review of responsibilities…
The Art of Acing Your TV Interview
For many businesses, one of the best ways to build your brand credibility is through earned media, whether it is on traditional print or broadcast. After working for weeks on that…
Marketing In Asia Appoints Kartina Rosli As Partner And Editor For Indochina
Marketing In Asia magazine, a community-driven online marketing magazine based in Kuala Lumpur, recently announced the appointment of Kartina Rosli as its Partner/Editor for Indochina, covering five countries namely Laos, Thailand,…
Google Educates Future National Youth Ambassadors On Online Safety Awareness
In conjunction with Safer Internet Day, Google Malaysia held a workshop and an experiential booth at the Faculty of Law, University of Malaya, as part of Malaysian Youth @ Safer…
How To Target Your Audience On Facebook When The Targeting Options Aren
Facebook targeting is great but not perfect. It could be laser focus but there are still specific audiences who can’t be reached by the targeting options. So how do you…
