Yahoo Appoints Esther Au Yong as Editor-in-Chief (News and Finance) for Southeast Asia
As part of Verizon Media’s continued focus on Southeast Asia (SEA), Yahoo has announced the appointment of Esther Au Yong as Editor-in-Chief (News and Finance) for SEA. Source: Esther Au…
Why Facebook Ads Are Awesome For Small And Medium Business Owners
They say that 4 out of 5 businesses fail within 5 years. Then within the next 5 years, another 4 out of those 5 will fail. Now, there definitely is…
5 Things To Look Forward To In “Consumer Insighting & Storytelling Conference – The Next Frontier”
Touted as ‘the learning event of the year’, Synergy Market Research + Strategic Consultancy will again hold its flagship conference, “Consumer Insighting & Storytelling Conference” this time with the theme…
Reaching Consumers In More Than 7,000 Islands Today
The Philippines is one of the largest archipelagic countries in the world. As of the latest official government data in 2018 it has 7,641 islands, with about 2,000 inhabited. This…
Facebook: 3 Taktik Naikkan Jualan
Facebook, platform media sosial kegemaran rakyat Malaysia untuk bersosial. Yang berniaga pun tidak kurang hebatnya juga. Berniaga di Facebook secara teorinya nampak senang, tetapi sebenarnya tidak semudah yang disangka. Melihat…
Jabatan Perhubungan Awam, Tunggak Kekuatan Jenama Anda
Penglibatan saya selama dua dekad di dalam industri perhubungan awam memberikan kesedaran bagaimana pentingnya fungsi unit perhubungan awam dalam sesebuah organisasi. Pada penghujung Julai lalu, jenama telekomunikasi Huawei di Singapura,…
AppsFlyer’s Tet Report Reveals Shopping App Installs Surge 242% During The Festive Period
AppsFlyer’s Tet 2019 App Market Report for Vietnam reveals that shopping app installs skyrocket a whopping 242% a full three weeks before Tet. In-app purchases across apps average 108.8 just…
The Human Face Of Marketing
Most people have the perception that marketing is about selling to customers, the 4Ps (product, price, place, promotion), and profit – a concept which has evolved through years of observing…
Why Influencer Marketing In APAC Just Works
Author, Team GOAT Social media marketing and in particular influencer marketing has been on the steady rise across APAC for the past couple of years, now in 2019 micro influencer…
Should You Offer Free Consultations?
Have you ever gone to the doctor and received a free consultation? Damn… that’d be nice, wouldn’t it? Whenever you feel sick, the first thing you do is head to…
Air New Zealand Launches Air All Blacks Safety Video
Air New Zealand has today launched a new safety video Air All Blacks in support of the team during its 2019 season and as they prepare for Japan next month.…
Reaching The AI-Augmented Customers Of The Future
Consumer power has climbed to new heights. With the rise of nonhuman intermediaries ? recommendation engines, voice-powered search, smart-home devices, autonomous purchasing programmes and other artificial intelligence-powered systems, machines are…
Get To Know Atique Kazi, APAC Lead for INCA
Atique, can you please give an introduction to GroupM.GroupM is the world’s leading media investment company responsible for more than $45B in annual media investment. GroupM creates a competitive advantage…
How Do You Create A Successful Website Strategy?
From a business standpoint, the objective of having the website strategy will create the right publicity, more visibility and convert visitors to buyers. When it comes to website marketing, one…
Bisnis Media, Masih Mau Jual Iklan?
Melalui konten yang atraktif dan tepat, perusahaan dapat melakukan aktivitas promosi dengan gaya yang lebih bisa di-customize dengan strategi branding. Saat lulus kuliah 2010 lalu, tak pernah sedikitpun terlintas akan…
