Newly-Formed Chimney Vigor Group Expands In APAC To Meet Demand For Quality Video Content At Scale
Following its merge with California-based content distribution and media solutions leader Vigor, CVG expects to double in size in APAC within 12 months, positioning itself as a serious contender in…
YouTube Festival Malaysia And YouTube Malaysia Ad Awards Returns In December
YouTube will be hosting its annual Malaysian celebration on December 5th and 6th. Freshly dubbed ‘YouTube Festival’ this time around, the two-day occasion celebrates creatives, creators and industry verticals that…
How Do You Keep Up With The Ever-Changing Trends In Marketing Transformation?
Digital transformation has hit the marketing industry hard. The expectations of modern marketers are that they need to be data experts, technology evangelists and customer-centric professionals. So how do you…
Cannes Lions Publishes 2019 Global Creativity Report, The Industry-Leading Resource For Benchmarking Creativity And Effectiveness
Cannes Lions has announced the release of the 2019 Global Creativity Report, the industry-leading resource for creativity and effectiveness benchmarking. The report has been extended this year, with contributions from…
Mengapa Cara Penulisan Bahan Rencana Berunsur Kemanusiaan Penting?
Saya pasti anda pernah melihat dan tersentuh dengan kisah-kisah yang berunsurkan kemanusiaan di dalam akhbar, laman media sosial atau media siaran. Nah, mengapa cerita-cerita berunsurkan kemanusiaan selalu mendapat sambutan para…
Google Becomes Largest Player In App Marketing Space For the First Time, According To AppsFlyer’s Latest Performance Index
AppsFlyer, the global leader in mobile attribution and marketing analytics, today released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the…
Spikes Asia Announces 2019 Award Entry Numbers
The Spikes Asia Festival of Creativity has announced that a total of 3945 entries were received in the Spikes Asia Awards 2019. Entrants represent a diverse spectrum of creative disciplines…
Memanfaatkan Analisis SWOT Dalam Memperkasa Strategi Pemasaran
Bagi kebanyakan organisasi perniagaan yang terancang, Analisis SWOT atau SWOT Analysis memainkan peranan penting untuk mengenalpasti tanda aras dalam menambahbaikkan strategi pengurusan, pemasaran, produk dan perkhidmatan disamping persediaan terhadap sebarang…
How to Write Blog Posts That Generate New Client Leads
The goal of any content marketing initiative is to generate new potential client leads. Julie Neidlinger, writing in Single Grain, explains that: “There’s a general misunderstanding among most bloggers:…
Reprise Crowned Champion Of Google Malaysia’s Fourth ‘Agency Quiz Night’
The ‘Google Agency Quiz Night’ returned for its fourth iteration, which saw agencies competing against each other in a game show-style contest. Digital marketing agency Reprise Digital Malaysia rose up…
Marketing In Asia Appoints Khushboo Nangalia As Partner For India
Marketing in Asia magazine, a community-driven online marketing magazine based in Kuala Lumpur recently announced the appointment of Khushboo Nangalia as its partner for India. The magazine is known for…
Tukar Jenama: Jangan Bagi Sebab
Baru-baru ini salah satu dari pelanggan lama agensi media sosial saya menghubungi saya untuk kembali menggunakan khidmat kami. Setelah hampir 6 bulan khidmat pengurusan media sosial kami dihentikan, kini dia…
Get To Know Elise James-Decruise, VP Of Multicultural Marketing & Inclusion At MediaMath
Elise, I am very interested, and I am sure our readers are too. Can you walk us through – what is your role as MediaMath’s Head of Multicultural Marketing &…
Seducing Colonel Sanders
I Love You, Colonel Sanders! is a new video game that will put you in the shoes of a student who has to succeed in culinary school while trying to…
Dubai Tourism Launches New Campaign Starring Popular Chinese Emoticon “TUZKI”
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has announced a partnership with Turner Asia Pacific, a WarnerMedia company, to launch a new digital campaign starring the popular Chinese…
