How TikTok Analytics Can Boost Your ROI
Between May and November 2019, advertising spent on TikTok spiked 75 times according to the Singular ROI Index, a research that identifies top ad networks based on Return on Investment…
YouTube Creators Show And Tell In Generasi YouTube’s ‘Toy Creators, Assemble!’
From toy related events, to love for action and superhero franchises’ collectibles, and even Beyblade competitions worldwide, there’s so much in store for toy aficionados to enjoy. YouTube Malaysia’s 11th…
Lemma Ropes In Vinay Goel As Vice President, South East Asia
Lemma, pioneer in programmatic DOOH has appointed Vinay Goel as Vice president South East Asia. As a function of his new role, Vinay Goel will be responsible to scale programmatic…
NI Calls On All To Engineer Ambitiously
National Instruments (NASDAQ: NATI) has unveiled an updated brand identity including a new logo, visual identity, enhanced digital experiences and a brand campaign recognizing and celebrating the contributions of the…
ACCA Bimbing Ahli-Ahli Dan Pihak Berkepentingan Dalam ‘Norma Baharu’
Pandemik Covid-19 telah banyak mengubah praktik perniagaan dan kehidupan seharian orang ramai. Mengambil kira cabaran yang dihadapi oleh perniagaan sama ada besar mahupun kecil, juga golongan pelajar yang mencuba untuk…
Dable Publishes Indonesia Media Consumption Trend Report
Dable, a content discovery platform and a member company of the Born2Global Centre, recently published its “Indonesia Media Consumption Trend Report,” an analysis of how media content is consumed as…
Samsung Galaxy S20 Series Makes 5G Matter By Breathing New Life Into Local Music
It is common knowledge in Hong Kong that local music has suffered in popularity in recent years, but DDB Group Hong Kong and Samsung, together with local artists from very…
John Croll Launches Truescope: The Next Generation In Media Intelligence
With more than 20 years’ media intelligence leadership and expertise, Australian businessman John Croll has launched his latest project, Truescope, set to challenge the media intelligence industry. Truescope is the…
Effective Methods To Improve Marketing Campaigns On Facebook
Managing Marketing Campaigns on Social Media has become a popular tactic to drive traffic, boost sales or create engagement. Facebook Advertising is one of the best marketing tools but it…
Randstad Malaysia: 56% Of Millennials Are Likely To Leave Their Jobs To Be Entrepreneurs
Randstad Malaysia’s latest Workmonitor survey revealed that 49 per cent of employees in Malaysia are likely to leave their jobs to start their own business. Fifty-six per cent of respondents…
4As Launches “Advertising Insider”
The Association of Accredited Advertising Agents Malaysia (4As) is launching “Advertising Insider”, a collection of video tips by specialist trainer Paul Arnold, a leading UK authority in Advertising. “One of…
Before Deciding To Cancel Your Digital Campaigns Due to COVID-19, Read This First
The global pandemic that is COVID-19 placed the world in a state of uncertainty. Businesses temporarily closed, which negatively affected economies of various countries. With these current events, business owners…
Ministry Of Education Launches New Digital Learning Platform With Participation From Google, Microsoft And Apple
Ministry of Education (MOE) today announced a refresh of its digital learning platform for teachers, educators and students. Called DELIMa, or ‘Digital Educational Learning Initiative Malaysia’, the platform is a…
A Mission To Bring The Human And Authentic Element Into Brands
What is this product/service all about? Human Centered CEO Branding Coaching and Strategy. Tell us more. “People would rather deal with people than businesses,” from Nela Dunato “The Human Centered…
Strategi Promosi Di balik Visual Konten Kopi Kenangan
Ketika ekonomi dunia mulai perlahan bergerak menuju pemulihan dari dampak pandemi COVID-19, tren bisnis baru di era new normal meningkat di masyarakat. Saat keluar rumah, masyarakat harus terus memakai masker…
