New Brand Or Brand Extension?
I have been launching new products over 15 years across different fast-moving consumer goods industries and the most practical framework to guide any brand person is the framework below. I…
Sportradar Helps The Sport Industry Tackle Social Media Abuse
Sportradar Integrity Services, the world’s leading supplier of sports integrity solutions, has launched an industry-first solution to support sports organisations in safeguarding professional athletes from social media abuse. Sportradar’s Intelligence…
Reprise & UEM SUNRISE Upping The Game With The Happy Chase To Home Ownership
Reprise Digital, the full-service integrated communications agency within the Mediabrands network, has released its latest campaign with UEM Sunrise, one of Malaysia’s leading property developers. UEM Sunrise’s ‘The Happy Chase’…
5 Ways To Prioritise Your Health And Wealth In Your 20s, 30s, And 40s
Malaysian healthcare numbers are rather shocking and here’s what you need to know. According to a survey by the Ministry of Health (MOH), the rate of diabetes among Malaysian adults…
Get To Know Daniel Mayer, CEO Of BeLive
We heard that BeLive was built from a two-men team to what is now, a global group of 30 people spread across five countries. You are one of those men…
Waze Records Traffic Increase During PSBB Transition Phase
Since Indonesia entered the transition phase of its Large-Scale Social Restrictions (PSBB), traffic across select cities has spiked by an average of 24.3% according to Waze, the navigation platform creating communities on and…
Grab To Provide RM2.5 Million In Advertising Space To Boost Merchant
‘Grab ? Local Heroes’ initiative to provide RM2.5 million in advertising space to boost visibility for small and independent businesses on the platform. Grab partners with the government to help…
Singapore
Captive Live+ is the content creation and production agency behind Singapore’s largest mall live streaming programmes- Suntec City’s ‘The Suntec Shopping Festival’ and CapitaLand’s ‘CapitaStar Live SG Flight 247’. Working…
Ini Strategi Bisnes Yang Saya Sedang Lakukan Untuk Kekal Relevan Tahun Ini
Saya nampak tahun 2020 ini sangat mencabar. Walaupun kini kita semua rata-rata melihat dengan mata kita sendiri dan mendengar dengan telinga kita sendiri tentang bagaimana peritnya sesetengah orang di luar…
Perspective Strategies’ Founder Appointed Adjunct Professor
Taylor’s University has appointed Andy See Teong Leng, the Founder and Managing Director of Perspective Strategies as an Adjunct Professor in its School of Media and Communication. Andy is also…
Bitcoin Association Joins Islamic Fintech Week As Ecosystem Partner And Sponsor
In an exciting announcement, Islamic Fintech Week 2020 organizers revealed Bitcoin Association as its ecosystem partner and sponsor. The inaugural IFW2020 is hosted virtually this year, with the theme “Envisioning…
ADA Has The Scoop On Millennials – 73% Have Kids Below 7!
ADA, the data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, has produced a special report on a very important, and yet often misunderstood…
Business That Succeeds During COVID-19 Downturn With Sidney Cachuela Of POP Tax
Sidney had a well-paying, stable job but decided to risk it all to help start POP Tax. Now, after years of struggle, their business is absolutely killing it — even…
Building And Promoting An App, Surviving COVID, Growing Fast With David Wong From Deemples
In this episode of Business Over Drinks, David Wong, the CEO and Co-Founder of Deemples shares his story as a salesman, entrepreneur and founder of one of the most successful…
Starbucks Expands Plant-Based Food Menu In Singapore
Today, Starbucks introduced two new food items, the Impossible™ Pasta Salad Bowl and Impossible™ Pie, to its core menu in Singapore, following the launch of the market’s first plant-based menu…
