Mobile Is The Future Of TV; OTT Is A Channel Marketers Can No Longer Afford To Ignore
by April Tayson, Regional VP, INSEA With revenue in the video streaming segment expected to grow to $30.4 billion by 2024, the opportunity that Over The Top (OTT) media affords…
Why Project Managers Must Have Cultural Literacy When Dealing With Locals
Project Manager must understand the local culture, respect and acknowledge the importance of it especially from the employee point of view Typically, when thinking about managing a project with multi-cultural…
Tujuh Cara Membina Pengaruh Kepemimpinan Pemikiran Anda Di Media Sosial
Sebelum tercetusnya fenomena media sosial, media tradisional seperti media cetak adalah wadah pilihan bagi para pemimpin pemikiran berkongsi pandangan melalui komentar atau ulasan atas isu-isu semasa. Cara ini dilihat sebagai…
Celebrating The Talent Fuelling Malaysia’s Creative Industry
2020 has witnessed a diverse group of creators coming out of Malaysia, be it existing ones that are reinventing the wheel with fresh formats, or new ones adapting to the…
Who And What Have Malaysians Been Watching On YouTube In 2020?
Home workouts using household items (and even some without equipment). Comedy sketches about coping with lockdowns. A live streamed celebrity solemnization. If we were asked to predict what trending YouTube…
Q&A With Marketing Legend Mr. Al Ries
His ideas on positioning changed the marketing and advertising landscape for decades Mr Al Ries is a Marketing Hall of Famer known as the Pioneer of the concept of ‘Positioning’. He…
Why Being Ethical Sells And Is Great For Business With Joel Malkoff
Selling Ethically: A Business Parable Connecting Integrity with Profits is his debut book
To Build Something Useful, You Need To Use Your Bias
Start with a bias or idea about your customer and systematically test it out. I’ve read tons of books on innovation that talked about ““how bias can ruin your innovation”.…
Twitter Unveils #BestofTweets 2020 Southeast Asia Award Winners
2020 has been a year of disruption and disconnect like none other. Indeed, with the only certainty in 2020 being uncertainty, there’s never been a more challenging year to be…
12.12 Sale: The Most Wanted Items For Christmas & Their Price Drop Predictions
The big question lies – will Christmas be written off this year? Not quite. Aside from the anecdotal observation that Filipinos are already starting to gather outside, a previous study…
Interview With Historian, Author, Actor, And Race Relations Expert Sylvester Boyd
Mr Boyd has a passion for history and geography. He has been interviewed by radio and TV programs across the U.S., Great Britain and other countries covering issues of race…
5 Tips To Increase Your Instagram Engagement
Get ready to put some glam in your gram Let’s face it, not every business has the budget to spend on ads, at least not at the moment. But that…
Get To Know Hanie Razaif-Bohlender, Co-Founder Of Dragonfire Corporate Solutions
Hanie is a career coach. She co founded Dragonfire Corporate Solutions in 2012 with her husband George Bohlender. Dragonfire is a management consulting and HR firm based in Kuala Lumpur.…
How To Pull Yourself Into The Now And Overcome Fear with Larry Doochin
He developed an in-depth understanding of how our beliefs create our reality
How to Write Better Content for Instagram Marketing?
Here are a couple of ideas to form you compose decent Instagram content Instagram marketing is gaining immense popularity lately. The standard of your content is often a differentiating factor when it involves having Instagram followers,…
