GroupM and Moving Walls Deliver Performance-Driven And Verifiable Digital Out-of-Home Advertising Across Malaysia
GroupM, the world’s largest media investment company and global outdoor advertising technology provider Moving Walls announced a partnership to bring automation and accountability to Digital Out-of-Home (DOOH) advertising in Malaysia.
Find Out How Kofluence Is Taking Over Traditional Marketing
Trust is the most critical factor in growing sales and revenue with potential and existing clients. Sales can effectively occur if companies believe that their product or service will provide…
Thriving in Southeast Asia
Not too long ago, media and entertainment companies relied on audience surveys, ratings, and blockbuster charts to arrive at business and investment decisions. Insights to viewers' wants and preferences were…
Four key measurement and evaluation priorities for Asian brands & businesses
What comes to mind when you think of PR and Communications trends in the last year? Taking a look back, reputation, ESG, purpose, and employee engagement were key themes at…
Having Enough Is A Mindset
In an interview to promote his latest movie (Sonic the Hedgehog 2, 2022), Jim Carrey was asked if the rumours that he was retiring were true. Jim confirmed the intention…
It
According to a UN study, technology has the potential to improve the living standards of a billion people with disabilities by allowing them to live a normal life similar to…
Penang Sets The Benchmark In IP Commercialisation With A Complete And Sustainable IP Ecosystem
Penang moves up the value chain with the strengthening of IP ecosystem to attract high-quality FDI and technology transfer for inclusiveness and sustainable economic growth.
Weekly Funding Update – India (Apr 02 – Apr 08)
Weekly Funding Roundup – India Sixth Sense Ventures invests in fragrance brand Phool.co Fragrance brand Phool.co has raised $8 million in a series A round from domestic consumer-focussed venture fund,…
Institutional Transformation
Institutional challenges are the hottest topic for the higher education sector during the Covid-19 pandemic. Challenges are events that we have to face every day. What matters is not the…
data.ai and the IAB Tech Lab partner to establish a standard of trust across the mobile advertising landscape
data.ai, the first unified data ai company and IAB Tech Lab, the global digital advertising technical standards-setting body, today announced a partnership to improve transparency and prevent fraud in the…
Edtech unicorn upGrad finishes integrating Talentedge biz
Talentedge was valued at Rs 205 crore ($27 million) and the near 100 percent share swap transaction was done at an upGrad value of $2 billion.
How This Startup Has “Understood The Assignment” And Is Keeping Up With The Latest Market For GenZ And Millennials - Macmerise
The responses are exclusively shared by the founder of Macmerise with Marketing In Asia. Do you remember the number of times you jokingly made business plans with your friends and…
TikTok Saw the Most Quarterly Consumer Spend of Any App or Game at Over $840 Million in Q1 2022
TikTok Has Seen $3.7 Billion in Lifetime Consumer Spend Off the Back of the Biggest Quarter in Spend Among Any App or Game Ever.
First Olympic Winter Games to Host its Core Systems on Alibaba Cloud
Alibaba to bolster digitalisation for a more efficient, sustainable and inclusive Olympic Winter Games
Wiz Freight Announces Rs. 275 Crore Series A Funding led By Tiger Global
The investment marks the largest Series A funding in Indian logistics. Plans expansion into South East Asia, Middle East & Africa.
