IAS Expands Social Optimisation for TikTok with Launch of Pre-Bid Video Exclusions
New IAS Features Empower TikTok Advertisers with Enhanced Control Over Brand-Suitable Ad Placements Singapore - Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, announced an…
Havas creates new segmentation model as seismic shift in Aussie values sees people turn from ‘mateship’ to ‘me-ship’ as Security becomes number one value
Havas Australia has created a new segmentation model after its Havas Labs 2025 Aussie Futures report, launched today, identified a seismic shift in national values since a study conducted in…
Rackspace Technology Appoints Adhil Badat as APJ GTM Leader
Strengthening the local leadership team and reaffriming its commitment to regional growth Singapore - Rackspace Technology, a leading end-to-end hybrid, multicloud, and AI technology services company, has announced the appointment…
EternityX Ignites China-Ready Momentum with First-Ever Global Knowledge Hub to Power Brands!
APAC, China, Europe - EternityX, a cross-border AI marketing leader, has launched its Global Knowledge Hub, a first-of-its-kind, always-on resource platform that delivers cultural fluency, strategic guidance, and platform-specific insight for…
Marketing in Asia Presents an Exclusive Interview with Gabie Boko, Chief Marketing Officer, NetApp
The role of the Chief Marketing Officer is rapidly transforming, requiring a shift towards becoming a Chief Market Officer. Today’s responsibilities of a CMO extend beyond traditional aspects, such as…
The Pod Network partners with award-winning audio production company Hit Productions to elevate podcasting in the Philippines
Manila, Philippines - The Pod Network, the leading podcast network in the Philippines, has announced it is partnering with award-winning audio production company Hit Productions to elevate audio storytelling and…
How AI is Disrupting Advertising Production and Creatives
Spokesperson: Stella Zhu, Creative Director at Mobvista AI is fundamentally reshaping the advertising landscape, particularly in creative production, automation, and campaign optimization. The role of AI in advertising is no…
Innocean Berlin and Kia present Soundscapes, a unique experiment that turns road trips into inspiring journeys
Inspiration doesn’t simply appear; it is born from movement, from the pulse of experience. This sensation should be felt by everyone, especially by those who have yet to feel its…
DDB Group SG proves the power of diversity with MCCY film series
Singapore - DDB Group Singapore has announced the launch of its ‘There’s beauty in harmony’ series of films for the Ministry of Culture, Community, and Youth (MCCY) as part of…
Maximising Loyalty ROI: A Guide for Retail Marketers
Retail marketers are taking a fresh look at their loyalty programs, bringing in new tech and focusing more on what customers actually want. While collecting points is still common across…
INVNT Brings GEELY’s All-New EX5 to Life with Immersive Brand Experience at Luna Park
INVNT is proud to have successfully concluded a series of three groundbreaking launch events for global car manufacturer Geely Auto, culminating in the highly anticipated launch of the brand and…
Pernod Ricard’s Drink More Water Campaign Makes a Splash in Bangkok for Songkran 2025
In its second year, the campaign rolls out vibrant hydration stations offering festivalgoers refreshing treatsand a respite in the heart of the city’s festivities from April 12-15, 2025 As Thailand…
Ben & Jerry’s Celebrates Free Cone Day in Singapore, Serving Over 8000 Scoops of Ice Cream in a Day of Fun and Festivities!
Singapore - Ben & Jerry’s pampered their devoted fans, fondly known as ‘Moo-niacs’, with the annual Free Cone Day celebration today (8 April) as a heartfelt thank-you for their continued…
Google and Sphere Announce Technology Partnership and Reveal New Details on the AI Technology Behind Upcoming The Wizard of Oz at Sphere
Singapore - Google and Sphere Entertainment Co. (NYSE: SPHR) today announced a new AI technology partnership to help bring the groundbreaking The Wizard of Oz at Sphere to life using…
IAS Expands Partnership With Reddit to Provide Additional Third-Party Measurement For Advertisers
With Total Media Quality for Reddit, IAS Delivers Global Advertisers Independent Analysis on Viewability and Invalid Traffic for End-to-End Measurement Coverage and Industry-Aligned Insights Integral Ad Science, a leading global media…
