Making The Most Efficient Use Of Marketing Dollars Remains A Key Challenge For CMOs And Business Leaders – Abhinav Maheshwari, VP Marketing Effectiveness, Asia Pacific, Nielsen
1. Abhinav, share with us the Importance of Quality Data, analytics & research in performance marketing Quality data is everything - especially in today's attention economy where advertisers are competing…
Needs, Wants And Demands In Marketing
Needs, Wants and Demands are a part of basic marketing principles. Marketing strategies should be based on your target market's needs, wants, and demands. Marketing is all about identifying and…
Weekly Funding Update – India (May 07– May 13)
A lot of turmoil has been surrounding the Indian startup ecosystem this week with stocks declining and talk of a slowdown in the funding. Given the global macro-economic conditions and…
CyberArk Announces Simon Mouyal As Chief Marketing Officer
CyberArk the global leader in Identity Security, today announced the appointment of Simon Mouyal as Chief Marketing Officer (CMO). Mouyal will be responsible for overseeing global marketing strategy and execution at CyberArk…
Beam Suntory India Appoints Ruchika Gupta As Marketing Director
As a world leader in premium spirits, Beam Suntory has appointed Ruchika Gupta as marketing director in India. Ruchika joined Beam Suntory India as a member of the brand team…
Soluna Raises $35M from Spring Lane Capital to Build Green Data Centers for Crypto, Machine Learning
Soluna Holdings, Inc., the parent company of Soluna Computing, Inc. ("SCI"), secured $35 million in project financing to develop green data centers co-located with renewable energy assets. Spring Lane Capital,…
Master The Game Of Life With Ana Lennyr
Ana Lennyr is a premier life strategist who specializes in helping teenagers and adults to build strong and supportive family relationships. By addressing the root cause which holds people back,…
SoftBank Group Reports Historic $13B Loss, Hit By Falling Tech Valuations
SoftBank Group posted its biggest-ever loss on Thursday, hurt by a global selloff in technology shares that were brought about by China's crackdown on the tech sector and rising interest…
Property Incubator EGX Is Looking To put $100 Million Into Proptech Startups
Managed property fund EG is planning to raise $100 million for its proptech incubator EGX, as it looks to transform the real estate and property sector. Launched last year, EGX…
Novice, No More! Bhubaneswar-Based Protrainy Is Making Engineers Industry-Ready
The construction industry is India’s second-largest employer, employing about 51 million people, and contributing nearly 9 percent to the country’s gross domestic product, according to industry estimates. This year, the…
Tiger Global doubles Down On Used Car Startup Carma’s $75 Million Series A
US venture capital giant has once again backed online used car platform, Carma in a US$52 million (A$75m) Series A round General Catalyst Partners led the round. MD Adam Valkin will…
Zendesk Ushers in Era Of Conversational CRM
At its flagship conference Relate, Zendesk, Inc. unveiled new solutions that put conversations at the center of customer relationship management. Zendesk also announced today a new employee experience offering to…
Complete Guide To Start A Career In Digital Marketing
Being a Digital Marketer is not just staying on the top of social media. Instead, it means wearing multiple hats and having a creative approach when launching your brand in…
Tidio Raises $25M To Automate Customer Service Interactions
During the pandemic especially, it’s become overwhelming for small- and medium-sized businesses (SMBs) to answer all of their customer service requests. A Freshworks survey found that companies experienced a 71%…
Dutch SaaS Platform Freeday raises €4M led by Amsterdam VC firm henQ
Rotterdam-based Freeday, a company that helps organisations hire digital employees (robots) to assist their office teams by taking over repetitive tasks, announced on Tuesday that it has raised €4M in…
