By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In AsiaMarketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Huawei’s Breakthrough in EDA Tools to Localize Chip Supply Chain
    1 day ago
    levi's
    Meet Levi’s New AI-Generated Models – The Future of Fashion is Here!
    1 day ago
    Former BharatPe Co-founder Launches CrickPe, a Fantasy Sports App to Take on Dream11
    1 day ago
    Latest News
    How Social Media Influencers are Changing the Game for Sustainable Living
    1 day ago
    See Clearly in Style: The Best Eyewear Brands in India
    1 day ago
    Women’s Safety While Running: Brands Take Different Approaches
    1 day ago
    Snap Launches ARES to Provide Augmented Reality Solutions for Businesses
    1 day ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    electric two wheeler
    From Shark Tank India to Nashik: The Rise of Revamp Moto’s Electric Two-Wheelers
    3 weeks ago
    Travel now pay later
    “Travel Now Pay Later” with SanKash: Financing Options for Your Dream Vacation
    1 week ago
    Raveendran
    Byju’s Plans to Shut Down WhiteHat Jr to Cut Costs Amid Mounting Losses
    1 month ago
    Latest News
    Revolutionizing Sustainable Transportation: CHARGE+ZONE’s High-Speed Charging Network
    4 days ago
    Uncovering the Domino Effect: How the Silicon Valley Bank (SVB) Collapse Could Trigger a Start-up and Stock Market Meltdown
    2 weeks ago
    Nexus Venture Partners Raises $700 Million Fund to Invest in AI, Fintech and Consumer Startups
    3 weeks ago
    Non-GAAP Accounting: The Misleading Financial Metrics Used By Companies
    3 weeks ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Singapore Companies Are Unprepared for Cybersecurity Risks, Cisco Survey Finds
    Singapore Companies Are Unprepared for Cybersecurity Risks, Cisco Survey Finds
    1 day ago
    Huawei’s Breakthrough in EDA Tools to Localize Chip Supply Chain
    1 day ago
    foodpanda Launches First Food Delivery Service at Resorts World Genting
    foodpanda Launches First Food Delivery Service at Resorts World Genting
    1 day ago
    Latest News
    Is TikTok Facing a Ban? What It Means for Brands and Creators
    1 day ago
    See Clearly in Style: The Best Eyewear Brands in India
    1 day ago
    Vivo Malaysia To Host Exclusive Preview Session For The Latest Vivo V27 Series
    1 day ago
    Women’s Safety While Running: Brands Take Different Approaches
    1 day ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    ChatGPT 1
    Say Hello to ChatGPT, the AI-Powered Travel Adviser That Creates Personalized Itineraries
    3 days ago
    stress-free travel
    Travel Without Any Fears: Yatra.com’s Campaign Offers a Unique and Valuable Feature for Customers
    4 days ago
    EV Charging
    EV Charging Stations at Hotels: A Game-Changer for Out-Station Trips
    4 days ago
    Latest News
    Mastering the Art of Employee Branding: Key Strategies for Employers and Job Seekers
    1 day ago
    See Clearly in Style: The Best Eyewear Brands in India
    1 day ago
    The Difference Between Natural and Organic Skincare Products
    1 day ago
    Meet Levi’s New AI-Generated Models – The Future of Fashion is Here!
    1 day ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step with Azleen
    • Market Masters Series
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Gurugram-Based Spyne Leverages Tech To Take The Pain Out Of Creating Images For Ecommerce Platforms
Share
Sign In
Notification Show More
Latest News
Tiktok
Is TikTok Facing a Ban? What It Means for Brands and Creators
News
sustainable living
How Social Media Influencers are Changing the Game for Sustainable Living
Marketing
Employer reputation
Mastering the Art of Employee Branding: Key Strategies for Employers and Job Seekers
Inspiration People
Eyewear fashion
See Clearly in Style: The Best Eyewear Brands in India
Business Fashion Marketing
Vivo Malaysia To Host Exclusive Preview Session For The Latest Vivo V27 Series
Vivo Malaysia To Host Exclusive Preview Session For The Latest Vivo V27 Series
News Press Release
Aa
Marketing In AsiaMarketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step with Azleen
    • Market Masters Series
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Startup > Startup Stories > Gurugram-Based Spyne Leverages Tech To Take The Pain Out Of Creating Images For Ecommerce Platforms
Startup Stories

Gurugram-Based Spyne Leverages Tech To Take The Pain Out Of Creating Images For Ecommerce Platforms

profile
Last updated: 2022/07/29 at 4:36 PM
SIA Editorial Team
Share
8 Min Read
gurugram-based-spyne-leverages-tech-to-take-the-pain-out-of-creating-images-for-ecommerce-platforms
SHARE

Contents
The perfect shotThe teamFunding and monetisationThe way ahead

While working in the photography space and interacting with hundreds of photographers and editors, husband-wife duo Sanjay Kumar and Deepti Prasad found that the production of images for ecommerce catalogues was not only expensive but also took weeks to complete. 

 

Businesses had to first hunt for a photographer, complete production, and then upload it to online marketplaces, which led to delays and overheads.

 

To solve this problem, the duo launched deeptech startup Spynein 2018.

Gurugram-based Spyne brings computer vision and artificial intelligence (AI)-powered solutions to product cataloging space. These tools, the startup claims, allow businesses and marketplaces to create studio-finish images ten times faster and at a much lower cost than the traditional production method. 

Users can click product images using smartphones and instantly process them into studio-finish images. “No studio. No photography skills. No complex processes. Just a few clicks to create better images for better conversions,” Sanjay says.

According to the startup, users can upload images on the Spyne app and use various category-specific AI filters to get the final images instantly on the app for review. Although these images are watermarked, they enable users to assess the final quality. 

 

Once a user is satisfied with the output quality, he/she can unlock and download final non-watermarked HD images by paying for the final image. 

 

The price per image varies based on the product category and ranges from Rs 10 to Rs 25 per image. Earlier, businesses had to shell out Rs 50 – Rs 60 rupees per image while the cost of shooting a product was around Rs 250 – Rs 300, taking an average of five images per product.

The perfect shot

Spyne is a cloud-based SaaS (Software-as-a-Service) platform. Users can upload photos on Spyne’s platform via a web platform, APIs (application programming interface), or mobile SDK.

SDK stands for software development kit. Businesses can embed Spyne’s functionalities in their current mobile application via SDK provided by the startup.

“Spyne’s product is built on computer vision technology and AI. These Computer vision models require millions of data to train its AI algorithms to be able to deliver the output that matches with the real-world studio outputs. Our tech team has solved more than 25 problems to achieve the near perfect studio-image output at the click of a few buttons,” Sanjay explains.

The startup says its AI solution for cars (auto) was launched in June 2021. “This product is in a mature state now and we have 22+ enterprise businesses in India and global markets,” the co-founder adds.

Spyne claims that it is currently serving more than 80 customers including Amazon India, Flipkart, Karvi, and OLACars among others. Its international customers are spread across the US, UK, Brazil, Argentina, Dubai, Malaysia, Singapore, and Thailand among others.

Currently, Spyne provides its services in ecommerce, automobiles, food, and fashion sectors. Over the next three to six months, it plans to tap into footwear, fabric, furnishing, and real estate.

The team

IIT Kharagpur alumni Sanjay spearheads the strategic goals of the startup. He has over a decade of experience in building and scaling large product and R&D teams. Prior to laying the foundation of Spyne, he led major initiatives at Amazon, OYO, Rocket Internet, and Yatra and launched multiple successful products at global scale.

Deepti is an economist turned entrepreneur. At Spyne, she drives marketing, branding, and growth initiatives for the company. 

Prior to co-founding Spyne, Deepti started Eventila in 2015 which was a photographer discovery platform and wedding planning blog in India. Working with photographers, exposed her to the operational challenges faced by the photography and creative community that led to the ideation of Spyne. 

Deepti holds a master’s degree in Economics from the Delhi School of Economics.

“Currently we are a team of over 120 people and we are targeting to grow to 200 in the next six months. Before we raised funding, we were a team of 50+ people and have already grown 4x in the last five months,” states Sanjay.

Funding and monetisation

Spyne was started with an initial investment of close to Rs 1 lakh (about $1,200) by the founders. It has so far raised $8 million so far. 

 

In April this year, it raised $7 million in its latest funding round led by Accel. The funding round also witnessed participation from other marquee investors including Storm Ventures, Smile Group, Pentathlon Ventures, Core91, and prominent founders/CXOs from leading Internet companies. 

 

The startup says the fresh capital will be used to acquire the right talent, bolster global expansion including the US market, and to set up a computer vision lab for deeper R&D in space. The brand also intends to expand its technological horizons into the field of AR/VR to build products for Metaverse and Omniverse.

“Spyne was a profitable company before entering into the next phase of growth that came with the recent funding round. We are currently at $1 million to $2 million revenue and looking at growing to $5 million revenue by the end of this year. We are confident that we will become profitable in the next one year,” says Sanjay.

Talking about the monetisation process, Sanjay says, “We charge a one-time Platform Setup Fee for enterprises and Transaction Fee for every image processed. We have volume-based pricing, where the businesses/enterprises can buy image credits directly from the website or by contacting us.”

 

The way ahead

According to Sanjay, ecommerce cataloging is a huge $40 billion+ industry.

 

The startup claims that it competes with the likes of Meero, ocus, Boom, and Snapper among others.

“Ecommerce photography is a fragmented industry. There are large established companies in the space, primarily from the EU and US regions, which are going deeper into the photography space and have recently raised large funding rounds,” mentions Sanjay.

On future plans, Sanjay states, “Right now our approach is enterprise first. We want to launch our product for B2B2C at least for specific categories (ecommerce, fashion, food, automobiles) in the next one year. Our long term goal is to integrate our AI camera application via SDK integration with all the major marketplaces in India and abroad.”


You Might Also Like

Sorted Launches India’s First Omnichannel Platform for Quality Fruits and Vegetables

Accenture Acquires Industrial AI Startup Flutura to Strengthen its AI Capabilities

Kabira Mobility Secures $50 Million Funding for Future Growth Plans

Edtech Startup LEAD Acquires Pearson’s K-12 Learning Business in India

Nazara Technologies’ subsidiaries get unrestricted access to funds held at Silicon Valley Bank

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: productimages, startup

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    SIA Editorial Team May 25, 2022
    Share this Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article innovation-isn’t-enough:-how-australian-startups-and-scaleups-miss-the-message-on-branding Innovation Isn’t Enough: How Australian Startups And Scaleups Miss The Message On Branding
    Next Article this-world-environment-day,-the-switch-fix-launches-‘raise-the-bar’-initiative-to-bring-a-local-perspective-to-the-climate-conversation-and-mobilise-transformative-action This World Environment Day, The Switch Fix launches ‘Raise The Bar’ initiative to bring a local perspective to the climate conversation and mobilise transformative action
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8k Followers Follow
    3.3k Followers Like
    1.1k Followers Follow
    178 Followers Follow
    123 Subscribers Subscribe

    Latest News

    Tiktok
    Is TikTok Facing a Ban? What It Means for Brands and Creators
    News 1 day ago
    sustainable living
    How Social Media Influencers are Changing the Game for Sustainable Living
    Marketing 1 day ago
    Employer reputation
    Mastering the Art of Employee Branding: Key Strategies for Employers and Job Seekers
    Inspiration People 1 day ago
    Eyewear fashion
    See Clearly in Style: The Best Eyewear Brands in India
    Business Fashion Marketing 1 day ago

    You Might also Like

    BuzzMarketing

    Sorted Launches India’s First Omnichannel Platform for Quality Fruits and Vegetables

    2 days ago
    BuzzMarketing

    Accenture Acquires Industrial AI Startup Flutura to Strengthen its AI Capabilities

    4 days ago
    BuzzMarketing

    Kabira Mobility Secures $50 Million Funding for Future Growth Plans

    5 days ago
    BuzzMarketing

    Edtech Startup LEAD Acquires Pearson’s K-12 Learning Business in India

    1 week ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US

      © 2023 Marketing In Asia. All Rights Reserved.

      • Disclaimer
      • Terms of Service
      • Privacy Policy
      en English
      ar Arabiczh-CN Chinese (Simplified)en Englishtl Filipinohi Hindiid Indonesianja Japaneseko Koreanms Malayvi Vietnamese
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.

        Removed from reading list

        Undo