By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Stella Zhu
    How AI is Disrupting Advertising Production and Creatives
    1 month ago
    market mall retail photo
    Maximising Loyalty ROI: A Guide for Retail Marketers
    1 month ago
    Jonathan_Reeve_Headshot
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    24 hours ago
    How retailers can prepare for the rise of Gen Zalpha
    3 days ago
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    1 week ago
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    3 weeks ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    7 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    5 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    5 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    5 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andy See
    Marketing in Asia Presents an Exclusive Interview with Andy See, Founder and Managing Director of Perspective Strategies
    1 week ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    3 weeks ago
    Gabie Boko_CMO_NetApp
    Marketing in Asia Presents an Exclusive Interview with Gabie Boko, Chief Marketing Officer, NetApp
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    24 hours ago
    How retailers can prepare for the rise of Gen Zalpha
    3 days ago
    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time
    1 week ago
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    1 week ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    6 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    6 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    4 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Gurugram-Based Spyne Leverages Tech To Take The Pain Out Of Creating Images For Ecommerce Platforms
Share
Sign In
Notification Show More
Latest News
avia
Widespread Use Of Illicit Streaming Devices In Taiwan Poses Potential National Cybersecurity Threat, New Research Finds
Press Release
Medeze
Southeast Asian stem cell leader Medeze launches voluntary conditional cash partial offer for 10% stake in SGX-listed Cordlife Group Limited
Press Release
MyJobe Homepage
Connecting Companies and Professionals: MyJobe Makes Its Debut as Malaysia’s Homegrown Business Hub
Press Release
Ankita Thakur
Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
Business Campaign Interviews
CRITEO
APAC Travel Demand Holds Steady Despite Rising Costs: Criteo’s Spring 2025 Travel Pulse
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Startup > Startup Stories > Gurugram-Based Spyne Leverages Tech To Take The Pain Out Of Creating Images For Ecommerce Platforms
Startup Stories

Gurugram-Based Spyne Leverages Tech To Take The Pain Out Of Creating Images For Ecommerce Platforms

profile
Last updated: 2022/07/29 at 4:36 PM
SIA Editorial Team
Share
8 Min Read
gurugram-based-spyne-leverages-tech-to-take-the-pain-out-of-creating-images-for-ecommerce-platforms
SHARE

While working in the photography space and interacting with hundreds of photographers and editors, husband-wife duo Sanjay Kumar and Deepti Prasad found that the production of images for ecommerce catalogues was not only expensive but also took weeks to complete. 

 

Businesses had to first hunt for a photographer, complete production, and then upload it to online marketplaces, which led to delays and overheads.

 

To solve this problem, the duo launched deeptech startup Spynein 2018.

Gurugram-based Spyne brings computer vision and artificial intelligence (AI)-powered solutions to product cataloging space. These tools, the startup claims, allow businesses and marketplaces to create studio-finish images ten times faster and at a much lower cost than the traditional production method. 

Users can click product images using smartphones and instantly process them into studio-finish images. “No studio. No photography skills. No complex processes. Just a few clicks to create better images for better conversions,” Sanjay says.

According to the startup, users can upload images on the Spyne app and use various category-specific AI filters to get the final images instantly on the app for review. Although these images are watermarked, they enable users to assess the final quality. 

 

Once a user is satisfied with the output quality, he/she can unlock and download final non-watermarked HD images by paying for the final image. 

 

The price per image varies based on the product category and ranges from Rs 10 to Rs 25 per image. Earlier, businesses had to shell out Rs 50 – Rs 60 rupees per image while the cost of shooting a product was around Rs 250 – Rs 300, taking an average of five images per product.

The perfect shot

Spyne is a cloud-based SaaS (Software-as-a-Service) platform. Users can upload photos on Spyne’s platform via a web platform, APIs (application programming interface), or mobile SDK.

SDK stands for software development kit. Businesses can embed Spyne’s functionalities in their current mobile application via SDK provided by the startup.

“Spyne’s product is built on computer vision technology and AI. These Computer vision models require millions of data to train its AI algorithms to be able to deliver the output that matches with the real-world studio outputs. Our tech team has solved more than 25 problems to achieve the near perfect studio-image output at the click of a few buttons,” Sanjay explains.

The startup says its AI solution for cars (auto) was launched in June 2021. “This product is in a mature state now and we have 22+ enterprise businesses in India and global markets,” the co-founder adds.

Spyne claims that it is currently serving more than 80 customers including Amazon India, Flipkart, Karvi, and OLACars among others. Its international customers are spread across the US, UK, Brazil, Argentina, Dubai, Malaysia, Singapore, and Thailand among others.

Currently, Spyne provides its services in ecommerce, automobiles, food, and fashion sectors. Over the next three to six months, it plans to tap into footwear, fabric, furnishing, and real estate.

The team

IIT Kharagpur alumni Sanjay spearheads the strategic goals of the startup. He has over a decade of experience in building and scaling large product and R&D teams. Prior to laying the foundation of Spyne, he led major initiatives at Amazon, OYO, Rocket Internet, and Yatra and launched multiple successful products at global scale.

Deepti is an economist turned entrepreneur. At Spyne, she drives marketing, branding, and growth initiatives for the company. 

Prior to co-founding Spyne, Deepti started Eventila in 2015 which was a photographer discovery platform and wedding planning blog in India. Working with photographers, exposed her to the operational challenges faced by the photography and creative community that led to the ideation of Spyne. 

Deepti holds a master’s degree in Economics from the Delhi School of Economics.

“Currently we are a team of over 120 people and we are targeting to grow to 200 in the next six months. Before we raised funding, we were a team of 50+ people and have already grown 4x in the last five months,” states Sanjay.

Funding and monetisation

Spyne was started with an initial investment of close to Rs 1 lakh (about $1,200) by the founders. It has so far raised $8 million so far. 

 

In April this year, it raised $7 million in its latest funding round led by Accel. The funding round also witnessed participation from other marquee investors including Storm Ventures, Smile Group, Pentathlon Ventures, Core91, and prominent founders/CXOs from leading Internet companies. 

 

The startup says the fresh capital will be used to acquire the right talent, bolster global expansion including the US market, and to set up a computer vision lab for deeper R&D in space. The brand also intends to expand its technological horizons into the field of AR/VR to build products for Metaverse and Omniverse.

“Spyne was a profitable company before entering into the next phase of growth that came with the recent funding round. We are currently at $1 million to $2 million revenue and looking at growing to $5 million revenue by the end of this year. We are confident that we will become profitable in the next one year,” says Sanjay.

Talking about the monetisation process, Sanjay says, “We charge a one-time Platform Setup Fee for enterprises and Transaction Fee for every image processed. We have volume-based pricing, where the businesses/enterprises can buy image credits directly from the website or by contacting us.”

 

The way ahead

According to Sanjay, ecommerce cataloging is a huge $40 billion+ industry.

 

The startup claims that it competes with the likes of Meero, ocus, Boom, and Snapper among others.

“Ecommerce photography is a fragmented industry. There are large established companies in the space, primarily from the EU and US regions, which are going deeper into the photography space and have recently raised large funding rounds,” mentions Sanjay.

On future plans, Sanjay states, “Right now our approach is enterprise first. We want to launch our product for B2B2C at least for specific categories (ecommerce, fashion, food, automobiles) in the next one year. Our long term goal is to integrate our AI camera application via SDK integration with all the major marketplaces in India and abroad.”


You Might Also Like

WORQ to host Founders-Investor Connect, bridging female-led startups to leading Venture Capitalists

iMotorbike completes Series A funding with USD$10 million to drive regional growth

Lifestyle brand Ludic launches its Sliders collection with a hilarious ad campaign

Hitwicket Takes a Power Play into the Big Leagues with Anand Ramachandran as Creative Director

Malaysia’s largest golf platform Deemples raises US$2m from V Ventures to fuel growth and market expansion

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: productimages, startup

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    SIA Editorial Team July 29, 2022 May 25, 2022
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article innovation-isn’t-enough:-how-australian-startups-and-scaleups-miss-the-message-on-branding Innovation Isn’t Enough: How Australian Startups And Scaleups Miss The Message On Branding
    Next Article this-world-environment-day,-the-switch-fix-launches-‘raise-the-bar’-initiative-to-bring-a-local-perspective-to-the-climate-conversation-and-mobilise-transformative-action This World Environment Day, The Switch Fix launches ‘Raise The Bar’ initiative to bring a local perspective to the climate conversation and mobilise transformative action
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    avia
    Widespread Use Of Illicit Streaming Devices In Taiwan Poses Potential National Cybersecurity Threat, New Research Finds
    Press Release 23 hours ago
    Medeze
    Southeast Asian stem cell leader Medeze launches voluntary conditional cash partial offer for 10% stake in SGX-listed Cordlife Group Limited
    Press Release 23 hours ago
    MyJobe Homepage
    Connecting Companies and Professionals: MyJobe Makes Its Debut as Malaysia’s Homegrown Business Hub
    Press Release 23 hours ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    Business Campaign Interviews 24 hours ago

    PropertyGuru

    property guru

    You Might also Like

    WORQ to host Founders-Investor Connect, bridging female-led startups to leading Venture Capitalists

    2 months ago
    Press Release

    iMotorbike completes Series A funding with USD$10 million to drive regional growth

    4 months ago
    Ludic
    Press Release

    Lifestyle brand Ludic launches its Sliders collection with a hilarious ad campaign

    4 months ago
    Hitwicket Takes a Power Play into the Big Leagues with Anand Ramachandran as Creative Director
    NewsNews from Startup worldPress ReleaseStartup

    Hitwicket Takes a Power Play into the Big Leagues with Anand Ramachandran as Creative Director

    8 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy