Should You Bring More Customers Or Retain The Ones You Have: A Constant Dilemma For Brands
If you weren’t aware already, let us tell you that it’s more expensive to get a new customer than to retain an existing one. Many brands fail to recognise how…
Makan! (Yes, Eat..)
MAKAN! What would you say is Malaysians’, or most Malaysian favorite word, thought, or subject? Aside from sex – that is predominantly men. What’s the other one? Makan - lah!…
India Economy Displaying Signs Of Silver Lining Amidst Talks Of A Global Recession
From crude metals to edible oil, prices of most commodities are dipping—good news on the inflation front for India, which is a net importer of commodities. Relative to the global…
Seven Ways DevOps Can Help SEA SMEs Build Their Digital Firepower
As Southeast Asia (SEA) continues to experience rapid digital growth, the region’s small and medium-sized enterprises (SMEs) are still coming to terms with the evolving digital landscape and harness the…
Creating a Positive Spiral in Your Business: A Case for Outsourcing
Today, many businesspeople are familiar with the concept of creating a positive spiral or a flywheel. The theory, which is included in two excellent books, competing for the Future by…
Time To Dress Sharp – For Exhibitions? Naah…
A pet peeve of mine - the exhibition booth and what people do there. A participant in my sales & marketing class was startled when I told him that the…
Pilgrim Collaborates With MyFroyoLand To Launch Their 1st Ever Lip Care Range
In a first-of-its-kind fun-filled collaboration, Pilgrim, a digital-first vegan skincare brand, is collaborating with premium yoghurt brand, MyFroyoLand, to promote its exciting new Lip Care range which includes Lip Balms, Lip Serums, Lip Sleeping Masks,…
The Body Shop Introduces Edelweiss: The Resilient Flower With All The Antioxidant Power
Bringing the phrase ‘Flower Power’ to life, The Body Shop, a Britain-based international personal care brand, has launched transversal skincare range infused with the Edelweiss flower, known for its remarkable…
A Brand Revolutionizing India’s Clean, Safe, And Ethically Sourced Beauty Products
Unless you've been living under the rock, you must be aware of the trend shift in personal care products. These days, consumers seek clean, conscious, and ethically sourced beauty and…
MPL Launches #SaveOurMissingGirls Campaign, Teams Up With Missing Link Trust For Role Play Game To Spread Awareness On Human Trafficking
MPL, one of the world's largest mobile and skill gaming platforms, jointly with Missing Link Trust, has launched a campaign called #SaveOurMissingGirls to spread awareness on human trafficking. Announced on…
Malaysia’s Love For Chocolate Unstoppable, Driving Continued Growth For Cadbury
Malaysia’s appetite for chocolate has remained strong amidst the time of uncertainty, as people continue craving the taste of indulgence, enjoyment and connection. Cadbury Dairy Milk, the well-loved confectionery brand…
Concert Bio Lands Pre-Seed Round To Fix Hydroponic Farming’s
If the world has any desire to take care of 10 billion individuals in 2050, it'll have to track down a superior method for developing food. Today, about around 50%…
6 Vital Ways A Tax Attorney Can Help Business Owners
Filing taxes is a gigantic undertaking for business owners as figuring out the intricacies of commercial or enterprise-related tax can be difficult and fines can be huge if there is…
Steps To Being A Successful Solo Entrepreneur
Business has progressed significantly, no more does it expect you to have a line of VCs, a stylish office, and a urgent requirement for startup capital. You can do this…
Nutraceutical Startup Bbetter Offers Transparency To Gain Trust
In 2016, Srikanth Ch, who was for the most part exceptionally dynamic, unexpectedly ended up on complete bed rest for a long time in light of a plate swell. "I…
