Why Blogging is Important for Business
There has never been a better time for businesses to incorporate blogging into their marketing strategy, given that there are currently close to 5.3 billion people using the internet worldwide.…
Branding vs Marketing vs Advertising
Introduction Branding, marketing, and advertising. They're all related, but they're not all the same. In fact, they can often be mistaken for one another. So what's the difference? Branding is…
Five Unique Differences Between Branding And Marketing
Introduction When it comes to branding and marketing, there's a lot of confusion about what the two actually are. While they both might seem similar, there are some very distinct…
How Color and Typography Influence Consumers
Introduction You see it every day. A company uses a certain color in its logo or on its packaging and suddenly you start to feel a certain way. Maybe you…
9 Common Advertising Mistakes To Avoid
Making the decision to launch an advertising campaign as a small business owner can be difficult. It's important to take the time to research and evaluate the best options for…
100k LinkedIn Followers in 6 Months – Here’s how!
LinkedIn is one of the most important social networks for professionals. It can serve as a foundation for your success in career, business, and life. The more followers you have,…
Binnies Celebrates 100 Years Of Water Excellence In Singapore, Looks Ahead To A Sustainable Water Future Enabled By Digital Technology
Binnies, an RSK Group company providing sustainable and resilient water, wastewater and flood resilience solutions, today celebrates its 100th year of water excellence in Singapore. As they look back on…
The Complete Guide to Measuring Marketing Campaign Effectiveness
The Complete Guide to Measuring Marketing Campaign Effectiveness shows you how to measure the effect of your marketing campaigns on your customers and to develop a plan for continuous improvement.…
7 Low-Cost Marketing Strategies For Startups Who Want to Kickstart Their Marketing Efforts
Introduction: Why marketing is so important for startups! The marketing strategy for a startup is just as important as the product they're selling. It's difficult to get noticed in today’s…
W Communications Adds McLaren And Pagani To Client Roster
Multi award-winning independent PR agency, W in Singapore, has added McLaren Singapore and Pagani of Singapore to its client roster, bolstering its social media portfolio after securing a year-long retainer…
LRN Corporation Completes Acquisition Of Compliance Learning From Thomson Reuters, Creating The Largest Global Provider Of Ethics And Compliance Learning Solutions
LRN Corporation (“LRN”), the leader in ethics and compliance solutions that enable organizations to inspire principled performance, announced today that it has acquired the Compliance Learning business unit (“Compliance Learning”)…
How To Promote Travel Business Online
Tourism in India provides 40 million jobs. The sector is expected to grow at an annual average growth rate of 7.9% until 2023, making India the third fastest-growing tourism destination…
Color Psychology: Why Do People Hate Your Brand Because Of The Color Of Your Package?
Brand colors are a vital part of the branding process, they represent the company's identity and values. They can be used to make a connection with customers and evoke emotions.…
How to Make Your Small Business Stand Out With Good Branding
Introduction You've probably heard the saying, "you can't judge a book by its cover". But the truth is, people do it all the time. In fact, in the business world,…
6 Advanced Tactics To Promote Events with Social Media
The following six tactics will give you the information you need to promote your event on social media successfully. A YouTube video by Julius Solaris, founder of Boldpush, inspire this…
