Ranbir Kapoor Brings Magic to Asian Paints’ Ultima Protek Ad Campaign

People try various ways to protect their exterior walls from weathering, dust, pollution, and further damage and fading. In this pursuit, Asian Paints is a trusted companion of Indians across the country. Asian Paints Apex Ultima Protek, with its Lamination Guard Technology, provides complete protection to the exterior walls of a home from rain, heat, and dust. Additionally, it comes with a 10-year performance warranty.

A new advertisement for Ultima Protek has been planned by Ogilvy India and directed by renowned director Abhinay Dev. The new advertisement features superstar Ranbir Kapoor in previously unseen roles, playing an excellent wizard who showcases his ability to make things disappear with confidence, portraying himself as a contractor for Ultima Protek. The advertisement aims to convey in a captivating way that Ultima Protek provides the best protection for the outside walls of your home against rain, sun, and dust.

Speaking about the new Ultima Protek campaign, Amit Singal, MD and CEO of Asian Paints Limited, says, “It has always been our belief that people preserve their most valuable possessions for a long time, and their homes are usually the most valuable of them all. When you use Ultima Protek, you’re not just painting your walls; you’re protecting them from various weather conditions. Our brand promises to keep delivering outstanding performance over time. Over the years, Ranbir Kapoor’s various avatars have helped us spread the message of ‘Lamination’ to people. This shift in consumer behaviour has been observed, with consumers increasingly demanding Ultima Protek paint. We will continue to work hard to make this advertisement have an impact on the viewers’ faces.”

Here, you can see an advertisement for Asian Paints Apex Ultima Protek.

About Asian Paints Limited

Asian Paints was established in 1942, and since then it has taken a long journey to become India’s leading and Asia’s third-largest paint company. The consolidated turnover of the company is INR 29,101.28 crore (about INR 291 billion). Asian Paints operates in 15 countries and has 27 paint production facilities serving over 60 countries. Asian Paints has always been at the forefront of the paint industry, introducing new concepts in India such as colour ideas, safe painting services, colour next, and Asian Paints beauty full home stores. Asian Paints also manufactures interior and exterior wall paints for both decorative and industrial applications.