Strengthening Cybersecurity: Accenture and Google Cloud Partner to Protect Critical Assets
Accenture and Google Cloud have increased their cooperation on a global scale to support companies in better safeguarding important assets and enhancing security against ongoing cyberthreats. Together, they are giving…
Revolutionizing Smartwatch Selection: boAt and Amplify.ai’s Revolutionary Messaging Experience
Amplify.ai by Triller, a world leader in conversational AI, and Meta have recently teamed up with boAt, India's No. 1 overall wearable brand, to launch an innovative new messaging experience…
Global Apps in March丨AI Continued To Win Popularity & Writing Assistant App Tried Something New
With the aid of its App Intelligence and other modules, SocialPeta sorted out the top 20 global mobile apps (non-game) by advertising, revenue, and download in March 2023, hoping to…
SocialPeta Mobile Game Marketing White Paper Of Q1 2023
2023 is a year full of hope, witnessing the tidal advance of mobile game globalization that is driven by the productivity revolution led by AIGC. 2023 is also a year…
CleverTap Names Pravin Laghaate As Vice President, Europe, and UK
CleverTap, world's #1 retention cloud, today named Pravin Laghaate as Vice President for its Europe and United Kingdom regions. Pravin, who joined CleverTap in 2020 and has been in senior…
Leading Data Threats that Small Businesses Should Address
Small businesses are the growth engines of India, accounting for nearly 30% of GDP and 40% of its exports. With these impressive stats, it is no surprise that they play an instrumental…
New Study by MAGNA & Yahoo Urges Marketers To Pair Media Placement With Quality Creative In Order To Drive Stronger Ad Effectiveness
Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role…
PUBG’s 5th Anniversary Drove Its Revenue Growth & Street Fighter Mobile Game Topped The Global Downloads Chart
With the aid of its App Intelligence and other modules, SocialPeta sorted out the top 20 global mobile games by advertising, revenue, and download in March 2023, hoping to be…
Breaking The Mold: Why The British Education System Needs To Change
Are you curious about the British education system and its impact on the country's history and development? While this system has been around for centuries, it's been receiving a lot…
An Interview With Magenta Mobility: Insights Into Their Expansion Strategy & Partnerships
As the Indian government sets a target of a complete transition to electric vehicles (EVs) by 2030, companies like Magenta Mobility are at the forefront of this change, providing accessible…
Deliveroo’s ‘Full Life’ Campaign: Fighting Hunger & Poverty With Food From The Heart
Marketing In Asia, recently spoke with Jason Parke, General Manager, Deliveroo Singapore, one of the world's leading food delivery companies, about their ‘Full Life’ campaign in partnership with local charities,…
MPL’s Mayhem Studios Raises $20 Million in Series A Funding
Last year, The Mobile Premier League (MPL), a Bengaluru-based esports and online gaming unicorn, introduced Mayhem Studios. Sequoia Capital, Steadview Capital, Truecaller, and other investors joined forces for a $20…
Nokia and Lightstorm Team Up to Expand Optical Network Coverage in India
Lightstorm's expanded network will use Nokia's 1830 Photonic Service Switch (PSS) optical transport platform, which includes its fifth-generation coherent optic chipset, to increase total capacity to several terabytes. Expanding India's…
Parachute Advanced Onion Hair Oil TVC Celebrates the Unbreakable Bond Between Mother and Daughter
Introduction Recently, Marico Limited's premium hair-nourishment brand, Parachute Advanced, released a touching TVC for the Parachute Advanced Onion Hair Oil. The TV commercial shows how a daughter and her mother…
Coles’ Annual Bravery Trust Appeal Kicks Off With The Support Of Aussie Sporting Heroes & Veterans
Coles has launched its annual Bravery Trust Appeal, with the support of some of Australia's most renowned sporting heroes. The six-day fundraiser, which runs until Anzac Day, is aimed at…
