Eco-Chic or Just a Gimmick? The Reality of Sustainable Fashion Exposed
Ah, sustainable fashion, the buzzword that's taken the world by storm, where brands are clamoring to be the poster child of eco-consciousness. But the question remains, is sustainable fashion elitist…
‘Mann Ki Baat’: The Making of Brand Modi and the Voice of a Healthy India
'Mann Ki Baat,' which translates to "inner thoughts" or "heart's voice," is an Indian radio program hosted by Prime Minister Narendra Modi that has played a significant role in shaping…
Xpressbees Secures $40M Boost from Malaysia’s Khazanah, Reinventing Logistics
Xpressbees, a rapidly expanding 3rd-party logistics service provider, has received $40 million from Khazanah Nasional Berhad, Malaysia's sovereign wealth fund. This secondary purchase comes from one of the company's initial…
Lufthansa Capitalizes on India’s Booming Aviation Market: New Routes Unveiled
European airline giant Lufthansa is set to increase its presence in India as it plans to launch flights from Munich to Bangalore and Frankfurt to Hyderabad later this year. The…
The Golden Era of Indian Advertising: 10 Jingles that Captured Our Hearts
India has a rich history of memorable ad jingles that have stood the test of time, playing an integral role in the country's advertising landscape. These iconic jingles have not…
YouTube’s Ad Revenue Slump: How Alphabet Plans to Rebound and Dominate AI
YouTube, the world-renowned video streaming platform, has experienced a decline in its advertising revenue for the third consecutive quarter in Q1 2023. This drop in ad revenue has negatively impacted…
JioCinema Partners with Warner Bros Discovery & Viacom18: Stream Premium Content Now!
A major long-term agreement was recently signed between Warner Bros Discovery & Viacom18, granting JioCinema access to content from HBO, Max Originals, and Warner Bros. The collaboration, beginning from May…
Saif Ali Khan Stars in Lay’s Gourmet Campaign: Discover the Sophistication of Premium Chips
Lay's Gourmet, a premium line of chips, has introduced a new marketing campaign to emphasize the exceptional flavor and refinement of its product offerings. The advertising campaign, designed by Leo…
Is Bournvita Really a Health Drink? Viral Video Sparks Heated Debate
Cadbury Bournvita, a popular health drink, has recently come under the spotlight due to a viral video questioning its nutritional value and potential health risks. The video features a man…
Electronic Development and Manufacturing Ecosystem in India – Present and Future
In recent years, India has seen a significant increase in demand for technological goods, which is largely attributable to the country's status as the second-largest global manufacturer of mobile phones…
From Hero to Hypocrite: The Meltdown of Arvind Kejriwal’s Political Brand
Oh, Arvind Kejriwal, the once-shining star of Indian politics and founder of the Aam Aadmi Party (AAP), who promised to bring us a new era of politics "for the common…
Want to increase the ROI on your ad spend this year? Improve your inventory data
By Veronika Birnkammer, Head of Marketing APAC, Fluent Commerce Imagine you’re scrolling your favourite social site. You see an advert for a product that looks perfect. With much anticipation, you…
Kulkul Beach House: A Must-Visit Chic & Laid-Back Beach House On Bali’s Stunning Nusa Dua Beach
Following the reopening of Kulkul beach house, Bali's lovely Nusa Dua beach is once again at its delicious best this month. An adored local landmark, the beach house has undergone…
Moving Walls & JR East Marketing & Communications Inc. To Revolutionise Japan’s OOH Advertising Market
Moving Walls, a global Out-of-Home enterprise software provider, has announced a partnership with JR East Marketing & Communications Inc. (jeki) to launch a technology platform that will automate all Out-of-Home…
Melbourne Memory Walk & Jog 2023: Join Us In Supporting Dementia Australia
Dementia Australia CEO Maree McCabe AM invites locals in Melbourne to support the Memory Walk & Jog event, scheduled for Sunday 7 May at Princes Park, Carlton North. As one…
