The Malaysian Digital Consumer: Authenticity, Trust, and Curated Experiences
Malaysian consumers are more connected than ever before. On top of healthy development in the e-commerce sector over the last few years, Malaysia has seen a growing population of digital…
New Dawn for BBDO China: Fresh Leadership Reigns as Leong Wai Foong Bows Out
BBDO, a prestigious creative agency, has announced a bolstering of its creative leadership in China with notable appointments, as Leong Wai Foong, the incumbent Chairman and Chief Creative Officer (CCO)…
Leading the Charge: SRK Exports Sparks a Sustainability Revolution in the Diamond city of Surat with Groundbreaking Conclave
SURAT HOSTS SRK SUSTAINABILITY CONCLAVE 2023 Esteemed diamond group, Shree Ramkrishna Exports Pvt. Ltd. (SRK Exports) sparked pivotal conversations around sustainability, in the inaugural SRK Sustainability Conclave 2023 held on…
Evolution of Storytelling in B2C Marketing: From Sensory Stimulation to Purpose-Driven Narratives
Human evolution has been profoundly shaped by the power of storytelling, with its capacity to unite individuals under common ideologies or goals, such as religion or politics. This power has…
Google’s AI Revolution: Generative AI to Reshape Advertising and Customer Support
Google I/O this year was brimming with Artificial Intelligence (AI). Google shared its plans to incorporate generative AI technology into its key products, such as Search and Gmail. Now, reports…
Santoor vs Dettol: Delhi High Court Rejects Dettol’s Plea against Santoor Ad
The Delhi High Court has dismissed a plea by Dettol, requesting a prohibition on an advertisement for Santoor handwash by Wipro Enterprises. Dettol claimed that the ad was detrimental to…
Embrace Black for a Brighter White: Dabur Herb’l Charcoal’s New Ad Campaign
Dabur Herb'l Charcoal Toothpaste has marked its debut in the Indian advertisement landscape with a unique, humor-infused campaign conceptualized by Ogilvy. This unconventional ad promotes the surprising secret to radiant…
Byju’s Alpha Facing $1.2 Billion Lawsuit Amid Lenders’ Discontent
In a significant development, Byju's Alpha, a wing of the eminent technology firm Byju's, has been slapped with a lawsuit by an agent representing lenders who claim an outstanding debt…
Swiggy Scripts History: Achieves Profitability Milestone Amid Valuation Hiccups
In a significant milestone, foodtech giant Swiggy's food delivery segment has registered profitability for the first time since its initiation in 2014. The announcement was made by Co-founder and CEO…
India’s Ecommerce Sector Booms to $60B: A Deep Dive into FY23’s Success Story
India's ecommerce industry experienced remarkable growth in FY23, reaching a remarkable GMV of $60 billion, in spite of the slowing yearly growth rate compared to the pandemic years. A report…
Can Startup Studios be the Alternative to High-Risk Startups?
Starting a business is a challenging and risky venture, especially for first-time entrepreneurs. While many startup founders dream of turning their ideas into successful companies, only a few will make…
Embracing Mental Health Narratives: Unveiling SeeView Entertainment’s Groundbreaking Series “A Gift and A Curse”
When we, at Marketing In Asia (M.I.A), asked about the driving force behind "A Gift and A Curse," we were moved by Angela's personal story. As a mother, she had…
Game-Changing Alliance: Sony and Zee’s Broadcast Titans Set to Merge by September 2023
Broadcasting powerhouses Sony and Zee are set to create ripples in India's media landscape, with the much-awaited merger predicted to take place by September 2023. The announcement was made by…
Cinema Meets Sports: Suniel Shetty Scores as Toyam Sports Brand Ambassador
The noteworthy actor and sports aficionado, Suniel Shetty, steps into a thrilling new role as brand ambassador for Toyam Sports Ltd (TSL). The announcement follows the impressive success of India’s…
Experience Summer Cinematic Magic with Peroni Nastro Azzurro’s Immersive Campaign At Hong Kong’s Emperor Cinema
Italian premium beer brand, Peroni Nastro Azzurro, is joining forces with Dentsu Hong Kong for an exclusive summer takeover at Hong Kong's renowned Emperor Cinema. The initiative pairs the distinctive taste of…
