KFC appoints We Are Social as social agency of record
Socially-led creative agency We Are Social Australia has been appointed as the new social agency of record for KFC Australia, following a competitive pitch. As KFC continues to evolve its…
BONDS TAPS CONTENT CREATORS TO TELL THE AS WORN BY US STORY WITH A Y2K TWIST VIA SPECIAL
The average Aussie household owns up to 12 Bonds items, so no matter if it's your bub, your mum or what’s-his-face down the road, chances are they’re wearing Bonds. Last…
The hidden journey of air inside Samsung’s most powerful cordless stick vacuum
Samsung has recently launched the Bespoke AI Jet Ultra in the Southeast Asia market. Equipped with an AI feature, a filtration system boasting a 99.999% filtration efficiency, and an All-in-One…
An Exclusive Conversation with Celine Ting, Co-founder & Managing Director of OpenAcademy, Featured by Marketing in Asia
The most common mistake we see is that many teams jump into influencer marketing without first establishing a solid foundation in digital and marketing fundamentals. This leads to superficial campaigns…
New Huggies AirSoft Pants: Soft and breathable for baby, easy for parents
HUGGIES treated 100 Malaysian families to a fun-filled day at an indoor playground today, to demonstrate how its latest diapering innovation seeks to address the everyday realities of modern parenting.…
Samsung Launches Onyx Cinema LED Screen for European Market at CineEurope 2025
Samsung Electronics Co., Ltd. today announced the European launch of its latest Onyx (ICD model) cinema LED screen at CineEurope 2025. Building on its debut at CinemaCon 2025 in the…
Introducing the All-New Cloud 9 CrispyKrunch
When you're feeling down, let Cloud 9 lift you up with its new exciting twist! The all-new Cloud 9 CrispyKrunch is here to take snack lovers on a joyful ride,…
TROPICANA UNVEILS THE FIRST BRANDED RESIDENCESIN JOHOR, SUPPORTED BY HOME FINANCINGIN PARTNERSHIP WITH MBSB BANK
Property developer, Tropicana Corporation Berhad (“Tropicana”) continues its momentum for Skypark Kepler, its first branded and most luxurious residences in collaboration with the prestigious Banyan Group at Lido Waterfront Boulevard…
Meliá Hotels International accelerates luxury growth in Asia with flagship openings and brand milestones
At ILTM Asia Pacific, Meliá Hotels International (MHI) is spotlighting its accelerated expansion in the region. Reinforcing its premium hospitality strategy, MHI plans for one in every three future hotel…
How AI is transforming economic growth in emerging markets
AI (artificial intelligence) is rapidly transforming emerging markets in Southeast Asia, particularly in countries like Indonesia. There, a youthful, tech-savvy population and growing digital infrastructure have spurred tremendous growth in…
The Levi’s® Brand and Nike Unite Two American Icons in Latest Groundbreaking Sportswear Collaboration
The Levi's® brand and Nike, two titans of American culture, have joined forces once again for their most anticipated collaboration. This time, they’ve merged the rich denim heritage of Levi's®…
Ant International Launches Alipay+ Voyager, a Built-in End-to-End AI Travel Companion for Digital Wallet and Super App Users
With launch partners including Agoda, Fliggy and Trip.com, Ant International introduces Alipay+ Voyager, an AI travel companion integrated into digital wallets for the travel industry to simplify and enhance travel…
Dom Hickey joins Enigma as Chief Strategy Officer to lead integrated creative and media strategy offering
Indie creative and media agency Enigma is announcing the appointment of Dom Hickey to the role of Chief Strategy Officer. She will lead the agency’s Central Intelligence department, providing clients…
YEONJUN of TOMORROW X TOGETHER is Somersby Asia’s New ‘No-Nonsense’ Ambassador
Global K-Pop sensation YEONJUN of TOMORROW X TOGETHER has been unveiled as the new face of Somersby across Asia. The 4th generation K-Pop ‘it-boy’ brings his signature authenticity to Somersby’s…
Finding the ‘magic marketing touch’ with personalisation
At the recent NRF APAC Conference in Singapore, Jonathan Reeve, VP APAC for Eagle Eye, and I discussed the magic of omnichannel and personalisation. We explained that when these are…
