BMW Gears Up for Asian Market Expansion: A Strategic Management Overhaul
In a pivotal move to fortify their ongoing growth strategy in the robust Asian market, German automobile and motorcycle manufacturer, BMW Group Asia, is set to enact a series of…
Step Into The Future With Google’s AI-Powered Virtual Apparel Try-On
In a groundbreaking innovation for online shopping, Google has announced its latest feature - a virtual try-on (VTO) for apparel. This cutting-edge feature allows customers to gain a detailed view…
Nike’s Game-Changing Innovation: United Pack Colourway and Tiempo Legend 10
As we approach the global tournament set to unfold in Australia and New Zealand this summer, Nike is making waves with the introduction of its innovative United Pack colourway, as well…
Force of Nature: Puma and Breanna Stewart Launch the Environmentally Conscious Stewie 2 Earth Basketball Shoes
In the fast-paced world of basketball, the ability to adapt and respond is crucial. Leading the way in performance-enhancing athletic footwear, Puma, in partnership with renowned basketball player Breanna Stewart,…
Choose Your Story: How MSD’s Innovative Campaign Aims to Reshape Men’s Role in HPV Prevention
Pharmaceutical titan, MSD has allied with the innovative creative agency, Narrow Door, to launch an inspiring video campaign that has the potential to redefine the role of younger men in…
How Brands Charmed the World on Father’s Day: The Hong Kong Chronicles
This year marked an extraordinary Father's Day celebration, as families in Hong Kong, emerging from the global pandemic, gathered in restaurants and tourist attractions such as Victoria Harbour. They were…
Publicis Media Empowers Adobe with Key Client Leadership in APAC and Japan
Publicis Media, a global powerhouse in the media industry, has revealed two significant appointments to head Adobe's media accounts. Minsun Collier will oversee the APAC region from her base in…
vivo Malaysia Delights with a Unique Father’s Day Special: The Unveiling of the Exclusive vivo X90 Pro
This Father's Day, vivo Malaysia is set to deliver an unprecedented promotion that recognises and celebrates the enduring spirit of fatherhood. If you are still pondering over the ideal gift…
Sadhan Mishra Ascends to Chief Client Officer at Omnicom Media Group’s OMD APAC
Omnicom Media Group's OMD APAC has announced the elevation of Sadhan Mishra to the role of Chief Client Officer, further enhancing its senior leadership cadre. Previously serving as CEO of…
End of an Era: BORDERS Malaysia To Cease Operations by August 2023, Hints at Future Revival
In a significant development in Malaysia's retail sector, American bookstore chain, BORDERS, has announced the closure of its operations in the country by August 31, 2023. This decision was confirmed…
Coca-Cola Appoints Pratik Thakar as Global Head of Generative AI in Pursuit of Marketing Transformation
The Coca-Cola Company has elevated Pratik Thakar to the esteemed role of Global Head of Generative AI, marking a new chapter in its ambitious marketing transformation initiative. Thakar, who has…
Subway Malaysia Welcomes New Marketing Director, Wai Seng Kong
Subway, a renowned fast-food restaurant chain, has ushered in Wai Seng Kong as its latest Marketing Director. Based in Subway Malaysia, Kong revealed his exciting new appointment through a post…
Ogilvy Advocates for Transparency in AI Influencer Use with AI Accountability Act
Under its 'inclusive influence' commitment, Ogilvy, a global leader in advertising and PR, has inaugurated a new scheme compelling advertising agencies, PR agencies, and social media platforms to make obligatory…
PRIZM Group Dominates the 13th Agency of the Year Awards Hong Kong 2023
The 13th iteration of the esteemed Agency of the Year Awards Hong Kong 2023 celebrated on June 16, 2023, culminated in grand fashion as PRIZM Group, a trailblazing digital marketing…
Embracing Emotional Expression in MSMEs: A Catalyst for Thriving Businesses
A facet often overlooked in business settings happens to be: emotional expression. Contrary to traditional viewpoints, emotional expression is not a sign of weakness but a tool to cultivate a…
