Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory
Yahoo Advertising today announced it would launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct path to curated, premium publisher inventory. In addition to…
M&C Saatchi Performance Elevates Kabeer Chaudhary to Global CEO Role
M&C Saatchi Performance, the worldwide performance marketing agency, has announced a significant leadership transition. Kabeer Chaudhary, the managing director for APAC, will step up as the new global chief executive…
Fox News Names Jesse Watters as Prime-Time Successor to Tucker Carlson
Fox News announced that Jesse Watters, a seasoned network figure, will assume the crucial prime-time slot left vacant by the departure of top-rated host Tucker Carlson. This decision comes as…
Hong Kong Celebrity Lee Lung Kei Leverages Supplements for Health and Youth at 72
The 72-year-old celebrated Hong Kong actor, Lee Lung Kei, attributes his energy and health to a long-standing routine of taking health supplements. This, he believes, not only contributes to his…
Strategic Alliances: PM Anwar’s Maiden Voyage to Laos Beckons New Opportunities
In a historic move that marks a new chapter in ASEAN regional dynamics, Malaysian Prime Minister Datuk Seri Anwar Ibrahim made his maiden visit to Laos. Amidst the grandeur of…
Dengue Surge in Malaysia: A Call to Action Amid Rising Cases and Fatalities
The recent surge in dengue cases in Malaysia has raised alarm bells, with the Health director-general, Datuk Dr Muhammad Radzi Abu Hassan, reporting a 7.7% increase to 2,808 cases in…
The Intersection of Progress and Prudence: A Comprehensive Study of GPT-5 and the Call for Responsible Artificial Intelligence
This paper examines the synergistic dynamics between the anticipated leaps in artificial intelligence, represented by developments such as GPT-5, and the mounting calls for responsibility in AI usage. We delve…
UN Expert Advocates for Apology and Reparation for Guantanamo Bay Detainees: A Call for Justice
In a recent development, a United Nations expert has called for the United States to apologize and provide reparation for the treatment of inmates at Guantanamo Bay, labeling it as…
AI’s Double-Edged Sword: The Race for Improvement and The Cry for Control
As the world dives deeper into the digital era, the field of artificial intelligence (AI) presents a unique paradox. On one hand, we are witnessing remarkable advancements in AI technologies,…
INNOCEAN’s Strategic Acquisition of D-PLAN360 Bolsters Media Business
INNOCEAN Worldwide, a global creative communications network, has strategically acquired D-PLAN360, a digital marketing firm, to bolster its media marketing services. This move comes amidst the consistent growth of domestic…
Rosewood Hotel Group: Pioneering Sustainable Hospitality and Empowering Communities
The Rosewood Hotel Group is making waves in the hospitality industry with its innovative new strategy, known as "Rosewood Impacts". This comprehensive plan aims to revolutionize the brand's entire ecosystem,…
Unmasking Counterfeit Vivo Smartphones: An Exclusive Guide to Spotting Fakes
In a recent development, Vivo Malaysia, a frontrunner in the smartphone industry, has disclosed an alarming increase in counterfeit Vivo smartphones in the market. This fraudulent activity has thrown unsuspecting…
Amorepacific & A.S. Watson Group Escalate Partnership to Bolster K-Beauty’s Global Reach
An amplified collaboration agreement has been inked between the health and beauty juggernaut A.S. Watson Group and South Korea's beauty mogul Amorepacific Group. This strategic move aims to capitalize on…
Revolutionizing the Visitor Experience at Mandai Wildlife Reserve: An Insight into Adyen’s Unified Payment Solutions
In an exclusive conversation with Marketing In Asia (M.I.A), Priyanka Gargav, the Country Manager for Singapore and Head of Commercial for Southeast Asia & Hong Kong at Adyen, provided in-depth…
SquareX Sets a New Standard for Cybersecurity with Its Revolutionary Browser-Based Product
Marketing In Asia (M.I.A), recently had the pleasure of interacting with the SquareX team, to gather personal responses to learn about their revolutionary browser-based cybersecurity product. This innovative firm is…
