Brand Metrics Extends Brand Lift Measurement Into CTV With Paramount ANZ
In an innovative leap forward for digital advertising effectiveness, Brand Metrics, a global technology company renowned for its work with publishers and broadcasters, announces a strategic partnership with Paramount ANZ.…
Leading fashion brand Canifa achieves 54% higher app conversion rate with CleverTap
In an electrifying development within the Vietnamese fashion industry, Canifa has set a new benchmark for digital engagement success. The renowned fashion brand, known for its extensive network of over…
Valentine’s Day on Tinder: A Surge in Young Love and the Evolution of Dating Trends
The Evergreen Charm of Valentine's Day It's undeniable that Valentine's Day stands as the quintessential celebration of love, and Tinder, the globally favored dating app, affirms its undiminished appeal, especially…
All 14,500 7-Eleven Stores in Thailand now Accept 13 International E-wallets via Alipay+, Elevating Cashless Experience
In an exciting development for tourists and locals alike, Thailand's 7-Eleven stores have taken a giant leap forward in digital convenience. In a strategic move to cater to the digital-savvy…
Resorts World Sentosa Enhances Tourist Experience with Expanded Alipay+ Partnership for Seamless International Payments
In a significant move poised to redefine the payment landscape for international tourists in Singapore, Resorts World Sentosa (RWS) has announced an expanded partnership with Alipay+, a leading cross-border mobile…
WiredCo. Boosts Creative Force with New Talent Amidst Stellar Growth
WiredCo.'s Impressive Growth Path Unveiling a substantial upgrade to its creative capabilities, WiredCo., which was honoured as the Independent Agency of the Year 2023, has taken a daring step towards…
Nestlé Professional Launches Innovative CEC in Singapore to Boost F&B Sector
In a bold move to redefine its approach to the food-service industry, Nestlé Professional has inaugurated its state-of-the-art Customer Engagement Centre (CEC) in Singapore. This initiative underscores the company's dedication…
The Mars Agency Acquires The In Group, NZ’s Top Brand Activation Agency, Broadening Its Australasian Operations
New Zealand’s leading brand activation agency provides a home base for client activation and limitless opportunities for expansion across ANZ. In a move that underscores its leadership in the experiential…
Malaysia’s Content Forum Advocates for Ethical Influence: A New Chapter in Digital Content Creation
A significant step towards more ethical digital engagement has been taken by the Content Forum in response to Communications Minister Fahmi Fadzil's call for influencers to accept self-regulation and responsible…
Apple Unveils AI-Driven Photo Editing Revolution with MGIE
Apple, in collaboration with the University of California, Santa Barbara, has introduced a groundbreaking AI model, MGIE (MLLM-Guided Image Editing), marking a significant leap in digital photo editing. This innovative…
Leading fashion brand Canifa achieves 54% higher app conversion rate with CleverTap
CleverTap, the all-in-one engagement platform today announced that leading Vietnamese fashion brand Canifa, has achieved 54% higher app conversion rate after deploying CleverTap. Canifa has more than 100 physical outlets across…
Bumble Inc. Steps Up with AI to Safeguard Online Dating: Introducing Deception Detector
On Safer Internet Day, Bumble Inc. (NASDAQ: BMBL) unveiled its newest innovation, the Deception DetectorTM, marking a huge step forward in an era where digital safety is crucial. Incorporating this…
CleverTap predicts the top MarTech trends for 2024
CleverTap, the all-in-one engagement platform today announced the top 2024 MarTech Trends which will transform the way brands deliver customer experiences. The convergence of data privacy regulations, advancements in AI…
Microsoft Partners with Sarvam AI to Boost Voice-Based AI in India
In a significant move to foster technological innovation in India, Microsoft has announced a partnership with Indian startup Sarvam AI, focusing on the development of voice-based generative artificial intelligence (AI)…
Changi Airport’s Prestigious Annual Awards: A Celebration of Unmatched Service Excellence
Changi Airport recently held its Annual Airport Celebration, a magnificent ceremony that showcases amazing people and teams whose efforts have greatly improved the passenger experience. The event is a testimony…
