WiredCo.’s Impressive Growth Path
Unveiling a substantial upgrade to its creative capabilities, WiredCo., which was honoured as the Independent Agency of the Year 2023, has taken a daring step towards innovation and expansion. The addition of Joe Stuart as the agency’s new Creative Lead is a significant step forward in WiredCo.’s mission to revolutionise marketing creative standards, and this strategic development is further supported by his arrival.
The agency has seen a remarkable 38% surge in its creative division and an overall growth of 18% in the last year alone. This upward trajectory is largely due to a series of new client partnerships, solidifying WiredCo.’s stature as a beacon of creativity in the industry.
Joe Stuart: Spearheading Creativity
Joe Stuart steps into WiredCo. with a decade’s worth of invaluable experience garnered at esteemed agencies including M&C Saatchi in London, Octagon, and EightyOne in Wellington. His visionary leadership and creative flair have been pivotal in the conception of award-winning campaigns for illustrious brands such as Expedia, Jim Beam, Hyundai, and Cisco.
Upon joining WiredCo., Stuart shared his excitement, saying, “I couldn’t be happier to be joining WiredCo. What a wonderful bunch of humans, doing work that’s making waves across the world. I’m thrilled to be leading the creative charge and stoked to be able to keep a surfboard under my desk at our Manly-based HQ.”
Visionary Leadership Embraces the Future
David Kennedy-Cosgrove, Managing Partner and co-owner of WiredCo., expressed his delight over Stuart’s joining: “We’re so happy to have such a top guy like Joe onboard as our new mate helping us deliver world-class creative thinking. In his very short time with us he’s brought a totally fresh approach and perspective to our creative team, and to our media and PR work. And he’s already winning pitches.”
This key appointment arrives as WiredCo.’s creative services are rapidly evolving to meet the dynamic ‘brandformance’ needs of brands. The agency’s dedication to creativity has lured leading brands such as THE ICONIC, R.M.Williams, Maxibon, and Indeed, leading to the creation of impactful, award-winning campaigns.
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New Opportunities and Breakthroughs
Amidst ongoing growth, WiredCo. is on the lookout to fill two novel roles: Senior Account Manager – Digital Media and Senior Account Manager – Earned Media. This expansion reflects the agency’s unwavering commitment to setting new standards of excellence and innovation in serving its distinguished client base, which includes names like Pizza Hut, R.M.Williams, Red Bull, Peters Ice Cream, Reckitt, THE ICONIC, Georg Jensen, and Indeed.
WiredCo. is gearing up to launch a significant new campaign for a globally recognized household brand, encompassing TV, OOH, PR, and Social in the upcoming months. This endeavor is anticipated to further solidify WiredCo.’s reputation as a frontrunner in the creative marketing sector, propelling its mission to navigate the digital landscape with a human touch by specializing in strategy, insight, and creative.
For further insights into WiredCo. and its pioneering approach to marketing, visit their website and follow them on LinkedIn, Instagram, and TikTok.