‘She’s one in a Gillian’: Superfan-led campaign brings back Lipton beloved brew, via Think HQ The fans spoke. And Lipton listened.
A passionate plea from tea loving fans has motivated Lipton Teas and Infusions to relaunch its creamy spiced Chai Latte blend, filling hearts and glasses across the country. One of…
It’s Friday wins Coles owned Swaggle Pet Store
Swaggle is partnering with independent creative agency It’s Friday to create a new brand platform and vision for the brand. It’s Friday was appointed as the lead creative agency after…
Think HQ develops campaign for the Australian Federal Police (AFP) lifting the curtain on modern policing
Fully integrated positive change agency Think HQ shines a light on the everyday people doing legendary work for the Australian Federal Police (AFP) in a new multi-layered brand campaign designed…
Exclusive Interview: Marketing In Asia with Adam Smart, Director of Product
1. Why failure-driven narratives outperform and how studios can tap into this underused emotional lever? Failure-driven narratives outperform because they evoke empathy, relatability, and emotional engagement, all of which are…
Alteryx Appoints Michelle Huff as Chief Marketing Officer to Accelerate Brand Growth
Alteryx, Inc., a leading AI and data analytics company, today announced the appointment of Michelle Huff as Chief Marketing Officer (“CMO”) to lead the company’s marketing strategy. This key executive…
AIA Singapore launches inaugural AIA Ultimate FitnessFest to champion healthier lifestyles
Leading health insurance provider AIA Singapore is proud to launch the inaugural AIA Ultimate FitnessFest (AUFF), with support from HYROX. Taking place throughout August, with the finale on 27 September…
35th HKTDC Hong Kong Book Fair opens on 16 July
The 35th HKTDC Hong Kong Book Fair, organised by the Hong Kong Trade Development Council (HKTDC), will be held from 16 to 22 July (Wednesday to Tuesday) at the Hong Kong Convention…
Zurich Malaysia Joins the Liga 7X7 All Stars 2025 Lineup as Presenting Partner
– Liga X Sdn. Bhd. (Liga X) has officially announced Zurich Malaysia (Zurich) as the Presenting Partner for the Zurich Liga 7x7 All Stars 2025 - a football and lifestyle…
Singapore’s digitally advanced businesses 10x more likely to report strong growth: HubSpot research
Despite ongoing economic uncertainties, digitally advanced businesses in Singapore are reporting significantly better performance against their industry counterparts according to new research from HubSpot. The findings also suggest that competitive…
Alipay+ launches World’s First Smart Glasses-Embedded Payment Solution
— After Alipay debuted a smart glasses payment solution with Rokid in China, Alipay+, the unified wallet gateway service under Ant International, announced the Alipay+ smart glasses-embedded payment solution for global e-wallets.…
Your Trust+ experience just levelled up
Last year, we introduced Trust+, Singapore’s first fully digital elevated banking experience. Since then, Trust+ has helped our customers grow their savings* in a delightful way while enjoying exclusive privileges…
Sumsub Returns with “The Beast 2.0”: The Sequel to the Award-Winning Campaign Tackling Fraud Across Asia Pacific
Sumsub, a global verification provider, announces the return of its acclaimed brand campaign, “The Beast 2.0”. The Beast is Sumsub’s recurring anti-hero, a fictional embodiment of fraud, which made its…
Fastly Appoints Nicola Gerber as Vice President for Asia Pacific & Japan to Accelerate Growth Across the Region
Fastly, Inc. (NYSE: FSLY), a leader in global edge cloud platforms, today announced the appointment of Nicola Gerber as Vice President, Asia Pacific & Japan (APJ). This new hire underscores Fastly’s commitment to expanding its…
Social Media Fuels Fragrance Sampling as Gen Z and Gen Alpha Seek Affordable Prestige
Current fragrance trends are heavily influenced by social media platforms such as Instagram and TikTok. Mintel’s The Future of Fragrance 2025 highlights how viral micro-trends and growing interest in discovery…
How a Global MBA Education Redefines Leadership Across Industries
Contributors: Robert Francis, Director at DataVolt and Bee Nee Khaw, Head of Corporate Finance and Investor Relations at Mah Sing Group Berhad Two professionals. Two industries. One transformative Global MBA…
