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Marketing In Asia > Blog > Business > News > BlackBerry’s IoT Center in Hyderabad to Drive Innovation in Automotive and Technology Sectors
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BlackBerry’s IoT Center in Hyderabad to Drive Innovation in Automotive and Technology Sectors

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Last updated: 2023/04/07 at 6:19 PM
Divya Dubey
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BlackBerry, the software division of the Canadian device manufacturer, has opened a new Internet of Things (IoT) center in Hyderabad in an effort to work together on cutting-edge projects in the automotive and technology industries. With a focus on fostering innovation within its QNX operating systems division and Ivy in-vehicle software platform, the center will facilitate partnerships with significant players in the automotive industry, such as Mercedes, Qualcomm, Bosch, and KPIT Technologies. Apple and Android’s strong competition in the smartphone market in the 2000s caused BlackBerry to lose its top spot. Since then, the company has focused on software and security services.

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In order to advance its cutting-edge projects in the automotive and technology sectors, the company is now expanding its footprint in India with a new IoT center in Hyderabad. Working Together with Others The new IoT hub in Hyderabad is ideally situated to promote partnerships with significant figures in the automotive sector. With locations all over India, partners like Mercedes, Qualcomm, Bosch, and KPIT Technologies collaborate with BlackBerry to create embedded applications for original equipment manufacturers (OEMs). “We can collaborate and co-innovate with many of our Indian partners. In addition to working with Bosch and KPIT Technologies, who have multiple locations here and develop embedded applications for OEMs using QNX, Qualcomm is also present, according to Raj Jain, vice president and director of the Hyderabad center.

Direct cooperation with auto part manufacturers and OEMs

The new IoT centre in Hyderabad will work closely with OEMs and auto part manufacturers. Who have research and development (R&D) departments in India. Like Mercedes and Aptiv, in addition to partnering with key players. Expanding the division of cybersecurity Bangalore and Gurgaon, both in India, are already the locations of BlackBerry’s cybersecurity division. The company serves corporate clients like banks, financial institutions, and governments. The business hopes to grow its cybersecurity division and increase its market share in India. With the opening of the new IoT center in Hyderabad. 

Plans for Future Hiring 

In 2025, there will be 30.9 billion IoT devices available, up from 13.8 billion in 2021, according to the company. BlackBerry intends to hire about 100 engineers in India by the end of the year for jobs in product engineering, embedded systems, and the cloud.

Revenue Increase 

The IoT division’s revenue increased by 23% in the first half of 2022. With the auto industry accounting for more than 70% of its revenue. Other industries like robotics, heavy engineering, and medical devices accounting for 40% of its total revenue. The company has remained relevant and maintained its growth trajectory thanks to BlackBerry’s emphasis on innovation in the automotive industry. Business Effects of EVs and Autonomous Driving Auto software. Safety features are in high demand due to the growing popularity of electric vehicles (EVs) and autonomous driving. The IoT division of BlackBerry, which has a sizable presence in the automotive sector, has benefited from this trend. Many of the systems in a car are the same whether it has an internal combustion engine or an electric motor. 

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The car will eventually have more software and safety features. We can definitely benefit from this, said John Wall, senior vice president and executive director of BlackBerry Technology Solutions. BlackBerry’s new Internet of Things center in Hyderabad is a calculated move to increase its presence in India and foster partnerships. With important figures in the technology and automotive industries. The business wants to remain relevant and take advantage of the rising demand for IoT hardware and software. In the automotive sector by putting a strong emphasis on innovation.

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    DivyaDubey April 7, 2023 April 7, 2023
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    By DivyaDubey
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