Best Free Social Media Management Tools In 2022

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Whether you’re just starting out, or you’ve been managing social media for a decade, these social media management tools will help your team save time and grow your reach.

Social media management tools are an efficient way to manage all the company’s social media channels. They provide a single dashboard for all the social media channels and also allow for automation. These tools have been gaining popularity over time, especially in businesses that need to be constantly active on social media.

Whether you are looking to build your brand or your business online, these free social media management tools are the best.

We have compiled this list of top social media management tools to help you market your business online more effectively. These tools are designed to simplify the process and give your business a real edge.

Table of content

What is social media management?

Best free social media management tools

  • Later
  • Canva
  • Hootsuite
  • Buffer
  • SocialOomph
  • Agorapulse
  • Social Champ
  • Friends+Me
  • Sprout Social
  • Zoho Social
  • TweetDeck
  • Oktopost

What is social media management?

Social media management is overseeing and managing social media channels for a company.

Social media management requires an understanding of social media platforms and how they work and the ability to create content that is likely to resonate with their intended audiences.

Social media management is an important aspect of marketing and public relations. It’s about more than just posting content on social media channels; it’s about engagement, monitoring conversations and providing customer service.

The role of a social media manager can vary significantly depending on the company’s size and industry, but it generally includes creating content for the company’s social channels, analyzing data from those channels, overseeing customer service on those channels, and measuring the effectiveness of campaigns.

Best free social media management tools

1. Later – Social media marketing platform

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Instagram is one of the most popular social media platforms out there, with more than 1 billion monthly active users. Initially started as an app dedicated to Instagram post scheduling, they’ve since developed support for other social networks and are continuously adding new features. Later is a social media scheduling app, and it’s for desktop and for your mobile phone, where you can schedule all of your content to Facebook, Pinterest, Tiktok, Linkedin and Instagram. Later is an online platform for all your social marketing needs. The app also comes with a feed preview, which is quite nice. On the free version, you can schedule up to 30 pieces of content for Instagram. Later is available for free, but you need to upgrade to the paid plan if you want certain features such as analytics, saved captions, and scheduled stories.

2. Canva


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Canva is a free graphic design platform that works really well for making invitations, business cards, and all sorts of other things like Instagram posts or presentations. Canva is the perfect tool for updating your social media photos – it’s easy to use and allows you to recreate anything from professional graphics to digital collages. They have a free version that provides great access to pre-made templates. Canva is a great software that helps you create professional-quality graphics with its easy drag and drop interface. They have thousands of templates to choose from, all customizable in seconds.

3. Hootsuite – Social media marketing & management dashboard


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Hootsuite is a social media management tool that lets you manage your social media marketing from one place. It allows you to schedule posts, track engagement and monitor the performance of your content. You can also use it to manage multiple accounts at the same time and collaborate with other team members. The Hootsuite dashboard is a powerful tool that provides an overview of the company’s performance across all channels in one place. You can also view the overall performance of your social media posts and identify which ones are performing best. A free limited plan is available for 3 social profiles and up to 30 scheduled messages.

4. Buffer – Manage accounts in social networks

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Buffer is a social media management tool that helps individuals and businesses manage their social media accounts. It helps users to schedule and plan their social media posts in advance. Buffer is an easy-to-use social media management tool that helps you schedule your posts on Twitter, Facebook, LinkedIn, and Pinterest. It’s a great way to stay connected with your followers while also managing your time more effectively. Buffer provides a lot of benefits like saving time, scheduling posts in advance, and creating social media reports and analytics to keep track of progress. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.

Also read: Top 9 Mobile App Development Tools

5. SocialOomph – Free social media management tool

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You can use this tool to manage activities across many social media platforms, such as Twitter, Facebook, LinkedIn, etc. For example, for Twitter, it can automate direct messages to new followers to welcome and start building a connection with them. It saves you time by managing social media marketing through automation. If you are a small business, using this tool can save you significant time and effort. The free version lets you schedule unlimited posts from one profile and up to three posts per hour.

6. Agorapulse – Social media management software

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On Agorapulse, you can easily schedule, engage, and report on social media for all profiles. Agorapulse has powerful features that make social media management easier.

With a 14-day free trial of this tool, you can try all features of Agorapulse, including ad comments management, automatic report scheduling, flexible scheduling options, and customer support.

7. Social Champ – Social media management tool

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Social Champ is a social media management tool that helps companies to manage their social media accounts with ease. It has features that help schedule posts, track performance, and analyze followers. It also has a built-in CRM and analytics dashboard for more in-depth insights and analysis of your campaigns. Content dashboard lets you create, edit, design, and schedule posts. All scheduled/published posts can be viewed in a calendar view.

8. Friends+Me


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Friends+Me lets you schedule content for up to two social profiles, but what makes it stand out is that you can add an additional user. In this post’s free scheduling tools examples, you can only have one person scheduling content. Friends+Me lets you invite your friend or coworker, and they’ll get a free trial of the service as well.

9. Sprout Social – Social media management solutions

Sprout Social

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It provides tools covering all essential aspects of social media management, ranging from scheduling, drafting, publishing, and monitoring and reporting. In addition, you get the power of social CRM tools with Sprout Social, which helps you reach out to your customers so you can understand them better and create a stronger relationship. Reporting is an excellent feature of this tool – all Facebook, Twitter, Instagram, and LinkedIn reports are highly detailed and ready to use.

10. Zoho Social – Social media management software

Zoho Social

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Zoho Social is an all-in-one social media management tool for businesses of all sizes. It’s perfect for small companies that don’t have the resources or staff to manage their own social media accounts. Zoho Social has many benefits. It helps you to save time by automating your posts and scheduling them ahead of time. You can also create custom reports and view detailed analytics with Zoho Social’s dashboard. Zoho’s predictions help you post when your followers are most active to increase reach rates.

Zoho Social offers a variety of pricing plans ranging from $15 to $400 per month, depending on your budget and needs. You can try these plans for free in advance and consider your payment later after the trial ends.

11. TweetDeck


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TweetDeck is one of the most commonly used tools for managing social media profiles. For example, you can easily manage postings from your Twitter account using the TweetDeck tool. Individuals and businesses can better organize their social profiles using TweetDeck. You can track everything that is happening with different accounts at the same time and in the same place. You also get to choose which account you want to make your default right away. If you want to tweet, it will show all the accounts you added, so you can highlight the one you want to send your tweet from. You can also send a tweet from more than one account if you want.

12. Oktopost


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Oktopost is a social media management tool mainly designed for B2B marketing. It lets you plan, implement and measure large-scale campaigns as well as integrate with third-party platforms. This tool offers a content recommendation engine that automatically suggests new content to create based on the most successful previous content.

Find the right tool for your business

There are a lot of free social media management tools out there. The best one for you will depend on what your goals & needs are. These social media management tools help keep a business on top of all the marketing channels. Companies use them to engage with customers, provide customer service and promote their products.

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