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Marketing In Asia > Blog > Business > News > Australia’s Advertising Industry Takes Strides Towards Gender Equality: Introducing the shEqual Impact Survey
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Australia’s Advertising Industry Takes Strides Towards Gender Equality: Introducing the shEqual Impact Survey

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Last updated: 2023/10/14 at 6:54 PM
Komaldeep Kaur
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shEqual, the trailblazing Australian initiative that’s passionately committed to advancing gender equality within the realm of advertising, is rolling out a groundbreaking survey to measure the industry’s progress.

A Revolutionary Step in Gender Equality

The “shEqual Impact Survey” isn’t merely a set of questions—it represents a monumental stride in comprehending the advertising sector’s sentiments and comprehension of gender equality. Further, it underlines the transformative impact of shEqual’s presence and influence in the realm of advertising.

Every individual who participates isn’t merely providing answers. They’re stepping into a movement, a dynamic force that’s set to bridge the yawning gap between the industry’s goals and governmental support. By pouring in their perspectives, every contributor becomes an architect of shEqual’s future, moulding the kind of support and recognition the industry garners.

Voices of Influence

Rebecca Morgan, the Senior Project Officer at shEqual, Women’s Health Victoria, highlights the importance of widespread participation: “The shEqual Impact Survey is more than just a questionnaire; it’s a collective endeavour to assess our progress, acknowledge challenges, and foster a brighter, more inclusive future. Your voice matters, and your insights will support ongoing efforts towards gender equality in advertising.” 

The survey, sculpted meticulously by Dr. Anita Trezona, Founder and Managing Director of Trezona Consulting Group, ensures a thorough and insightful evaluation of the industry’s strides towards gender equality. In a heartfelt message, Dr. Trezona said, “We’ve crafted this survey to measure the real impact, the stories behind the numbers. It’s a call to action, an opportunity to reflect on how far shEqual has come and where they need to go. Together, we can drive meaningful change.” 

Why Is Your Participation Crucial?

  1. Empower Change: Dive into the transformative journey towards an inclusive advertising world.
  2. Shape Tomorrow: Play a pivotal role in moulding the narrative of gender equality for the future.
  3. Be Heard: Amplify your voice, bridging the crucial divide between the industry’s aspirations and governmental acknowledgment.

Also read: Policybazaar Advocates for Women’s Financial Independence in New Campaign

Lend Your Voice to the Movement

The shEqual Impact Survey, which can be completed within a brisk 15-20 minutes, is accessible here. Every voice counts. Together, we possess the power to shape the future, ensuring a more equal, inclusive tomorrow.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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TAGGED: Advertising Industry, australia, Dr. Anita Trezona, Gender Equality, industry and government, industry-wide survey, Rebecca Morgan, shEqual, shEqual Impact Survey, transformative impact, Trezona Consulting Group, voice in advertising, Women's Health Victoria

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    Komaldeep Kaur October 14, 2023 October 16, 2023
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