The Podcast Boom in Australia
On the backdrop of International Podcast Day, fresh insights from YouGov Profiles reveal that the majority of Australians are now plugging into podcasts. A significant 20% of the population tunes in at least once a week, while an impressive 16% indulge daily. However, not everyone’s on the podcast bandwagon yet, with 40% of Australians yet to explore this audio medium.
Age Matters: Young Aussies Lead the Charge
The younger demographic, particularly those aged 25-34, are the most avid podcast listeners. A notable 27% of them listen daily, and 33% weekly. The 35-44 age bracket isn’t far behind, with 26% listening daily and 28% weekly. However, the older generation seems less enthralled, with a whopping 61% of those aged 55 and above not tuning into podcasts at all.
What’s Topping the Charts?
When it comes to genres, music reigns supreme, capturing the ears of 29% of podcast listeners. News & politics and comedy secure the second and third spots, with 17% and 14% listenership respectively. Science and true crime, both at 10%, round off the top five genres.
Gender Disparities in Podcast Preferences
Men and women exhibit distinct tastes in podcast genres. While 33% of male listeners groove to music podcasts, only 25% of females do the same. Men also show a higher inclination towards news & politics, comedy, and TV & movies. However, the sports podcast genre showcases the most significant gender gap, with 17% of men tuning in compared to a mere 4% of women. Conversely, women are more inclined towards true crime and health & living podcasts.
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Platform Wars: Where are Aussies Listening?
Spotify emerges as the preferred platform for podcast consumption, with 24% of Australian listeners using it. YouTube and Apple podcasts follow closely with 21% and 13% respectively. The younger demographic, especially those between 18-34 and 25-34, predominantly use Spotify. In contrast, Apple Podcasts resonates more with the 25-44 age group. Gender-wise, while men equally prefer YouTube and Spotify, women lean more towards Spotify.
About the Data
The insights presented are derived from YouGov Profiles, which relies on continuous data collection and rolling surveys. The data for Australia, representative of the online population, is weighted by various factors including age, gender, and region. The current dataset hails from September 2023.
