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Marketing In Asia > Blog > Business > News > Apple’s ‘Made in India’ iPhone Shipments Soar, Accounting for 25% of Total Smartphone Market in 2022
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Apple’s ‘Made in India’ iPhone Shipments Soar, Accounting for 25% of Total Smartphone Market in 2022

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Last updated: 2023/04/14 at 5:05 PM
Divya Dubey
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Indian iPhone Production Explodes: 162% YoY Shipment Value Growth Apple has seen a significant increase in the shipment value of iPhones made in India, indicating that its efforts to increase Indian production of its products are paying off. According to data from Counterpoint Research, the shipment value of iPhones made in India increased by a staggering 162% year over year in 2022, while the volume increased by 65%. Apple will now account for 25% of the value of all smartphone shipments to India in 2022, up from just 12% the year before, thanks to this increase in production. Apple’s efforts to diversify its production away from China are what led to the success of its “Made in India” initiative. 

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Apple has been emphasizing India as a location for the production of iPhones and accessories in recent years. The company has been stepping up its Indian production with the assistance of its partner Foxconn. In fact, a senior government official in India recently revealed that Apple plans to increase production. There to account for about 25% of its total global output. By 2027, it is anticipated that India will produce 45–50% of Apple’s iPhones. Demonstrating the company’s continued commitment to enhancing its manufacturing capabilities there. 

The Expanding Indian Presence of Apple

In addition to increasing Apple’s market share in India, the “Made in India” campaign’s success has also opened the door for further growth. Apple recently released an image of the store, which will be situated in Mumbai’s central business district. It is anticipated to open its first official retail location. The expansion of Apple’s production in India has also been aided by recent initiatives in the country. To promote domestic manufacturing, such as the phased manufacturing programme and the production-linked incentive (PLI) scheme. 

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The government’s initiatives are causing an increase in investment growth in the component and semiconductor ecosystem. In India, according to Tarun Pathak, research director at Counterpoint. Which is encouraging more businesses to increase their manufacturing bases there. Despite the fact that “Made in India” smartphone shipments will generally decline in 2022. The decline in domestic demand. It been partially due to Apple’s exports from India. Exports made up 20% of the volume and 30% of the value of all “Made in India” smartphone shipments in 2022, which was a record high contribution. 

Apple has seen a significant increase in the shipment value of iPhones. Proving that its efforts to diversify its manufacturing supply chain by focusing on India have been successful. Apple to increase its production in India, with the aid of its partner Foxconn and government incentives. With the nation predicted to produce nearly half of the company’s iPhones by 2027. Despite macroeconomic headwinds facing the Indian smartphone market. Apple’s rising exports from the nation have aided in offsetting the decline in domestic demand. The success of Apple’s “Made in India” campaign shows the nation’s potential. As a manufacturing hub and paves the way for potential future expansion.

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TAGGED: digital marketing, India Economy, indian government, Indian Market, indianmareket, insight, iPhone, manufacturing, manufacturing capabilities, Smartphone, technology

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    DivyaDubey April 14, 2023 April 14, 2023
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    By DivyaDubey
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