APAC – November 25, 2024: In a significant milestone, Analytic Partners, a global leader in Commercial Analytics, has secured the top position in Gartner’s inaugural Magic Quadrant for Marketing Mix Modeling (MMM) Solutions. The company was celebrated for ranking highest in Ability to Execute and furthest in Completeness of Vision, a testament to its commitment to innovation and customer-centricity.
Nancy Smith, President and CEO of Analytic Partners, stated: “We believe our position as a Leader underscores our dedication to our customers and our ongoing commitment to innovation. We appreciate the extensive research Gartner has done in guiding our industry forward. This recognition, we feel, highlights the critical role Commercial Analytics plays in delivering forward-looking decisioning for lasting, meaningful growth.”
Beyond MMM: Driving Holistic, Future-Focused Decisions
Analytic Partners’ expertise extends far beyond traditional Multi-Touch Attribution (MTA) and MMM. Their Commercial Analytics solutions incorporate a company-wide approach, integrating critical factors such as finance, supply chain, and enterprise operations.
This comprehensive framework ensures that brands can evaluate both short-term performance and long-term impact effectively, aligning with their growth strategies.
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Empowering Growth with GPS Enterprise and ROI Genome
At the core of Analytic Partners’ success is their robust GPS Enterprise platform, powered by ROI Genome intelligence. This platform provides a seamless blend of advanced analytics and actionable insights, enabling brands to make forward-looking commercial decisions that drive sustainable growth.
The platform also streamlines data management and applies advanced multi-objective optimizations, allowing businesses to meet their diverse growth goals with precision and agility.
Critical Acclaim in Gartner’s Critical Capabilities Report
Beyond the Magic Quadrant, Analytic Partners also earned the highest scores across all eight use cases in Gartner’s accompanying Critical Capabilities report for MMM Solutions, including:
- Complex Marketing Analytics
- Business Scenario Planning
- Data Management
- Media Optimization
This recognition underscores the depth and breadth of Analytic Partners’ capabilities in delivering unmatched value to brands worldwide.
About Analytic Partners
Analytic Partners is at the forefront of Commercial Analytics, providing cutting-edge solutions for actionable insights, real-time planning, and marketing optimization. The company transforms data into meaningful expertise, enabling its clients to build strong customer relationships and achieve measurable success. For more information, visit analyticpartners.com.
