In a significant move for the technology landscape in Asia, Microsoft has announced the appointment of Vivian Chua as the new leader of its Consumer Devices and Creativity Retail Sales organization for the region. Effective December 2, 2024, Chua will step into the role to spearhead initiatives that drive growth and innovation, with a focus on AI-powered solutions, empowering consumers, and enhancing retail experiences.
A Legacy of Transformation by Su Yin Yam
After five stellar years at Microsoft, Su Yin Yam, the outgoing leader of the Consumer Sales Organization for Devices and Creativity Retail, is set to retire. Under Yam’s leadership, Microsoft transformed its consumer business in Asia by redefining customer experiences and driving innovation.
Reflecting on her achievements, Yam shared, “The journey at Microsoft has been deeply rewarding, particularly introducing groundbreaking innovations like the AI-powered Copilot+ PC. I am proud to have contributed to creating the most seamless and intelligent Windows PCs to date.”
Yam’s contributions have set the stage for an exciting future, as the baton is passed to Vivian Chua.
Introducing Vivian Chua: A Seasoned Leader in Technology
With an illustrious career spanning 30 years in the technology sector, Vivian Chua brings unparalleled expertise to Microsoft. Her leadership journey includes over 20 years at HP, where she held pivotal roles in regional and country management, Go-To-Market transformations, and category management across Asia Pacific and Japan.
Chua is poised to lead the Consumer Sales, Category, and Channel Partner Marketing teams across Asia, including key markets such as Greater China, India, Japan, Korea, Southeast Asia, and Australia and New Zealand. Her focus will include accelerating the adoption of Windows, Surface, and Microsoft 365 while fostering collaboration with retail and ecosystem partners to deliver superior consumer experiences.
“I am honored to join Microsoft at such a transformative time,” Chua expressed. “Together with our partners, we will drive growth and innovation, particularly in advancing the AI platform shift and cloud adoption.”
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The Future of Consumer Technology in Asia
As Microsoft continues to prioritize customer-centric innovation, Chua’s leadership signals a dynamic new chapter for the company’s Consumer Devices and Creativity Retail Sales organization. With AI at the forefront, the team aims to shape the future of retail and technology in Asia, enhancing lives through cutting-edge solutions.
About Microsoft
Microsoft is a global leader in technology solutions that empower every person and organization to achieve more. With a focus on innovation, collaboration, and transformation, Microsoft continues to redefine the future of technology.
