AirAsia has taken an exciting leap forward in Singapore’s travel industry by launching the ‘YASSS to Holiday Quickies’ project. The airline is reinvigorating the travel spirit among Singaporeans by revamping a successful 2019 campaign that captured the hearts of many travellers.
The original ‘Holiday Quickies’ advertisement was an unqualified success, sparking a longing for exploration and a zest for adventure. Tourists were enticed by the ease and speed of short trips to AirAsia’s extensive network of 130 destinations, including 15 direct routes from Singapore. These jaunts are designed to be exhilarating, quick escapades, with the enchanting beauty of the destination leaving an unforgettable impression on the traveller.
Taking innovative engagement to new heights, AirAsia unveiled PlayLive! on July 29, 2023. This is an interactive voice-activation game featured on Clear Channel Singapore’s digital screen. Participants in the game had the opportunity to win free flights by shouting the phrase ‘YASSS’ for ten seconds. This unique and fun strategy bolsters AirAsia’s brand image as a lifestyle-focused airline, creating an unforgettable experience for its customers.
Logan Velaitham, CEO of AirAsia Singapore, expressed his enthusiasm for the relaunch of this successful campaign. “We are excited to reintroduce it with the return of our popular ‘YASSS to Holiday Quickies’,” he remarked.
He went on to elaborate on the strategic partnership with Clear Channel and the impact it has on customer engagement. “What better way to reintroduce it than partnering with Clear Channel’s interactive voice-activation digital screen to not only get our guests to scream for free flights but also get our brand on top of their minds for future travel opportunities.”
Velaitham emphasized that as the airline’s capacities and frequencies have returned to pre-pandemic levels, the company is eager to fly Singaporeans to their much-needed and well-deserved holiday locations. AirAsia remains committed to providing the best-value fares possible.
This news is based on Marketech APAC.