Bangkok, Thailand – In a strategic move to bolster its digital and creative capabilities, global professional services company Accenture has acquired Rabbit’s Tale, a renowned creative and digital experience agency in Bangkok. This acquisition marks a significant expansion of Accenture’s services across the customer lifecycle, particularly in the Thai market.
Rabbit’s Tale: A Catalyst for Digital Transformation
Rabbit’s Tale, known for its innovative brand strategies and digital content, brings a wealth of experience in creating data-driven customer experiences. This acquisition is set to integrate a range of digital customer experience solutions, including retail experiences, customer relationship management, loyalty programs, hyper-personalized marketing, experience designs, and digital platform development.
Enhancing Brand and Data Capabilities
As one of Thailand’s leading advertising agencies, Rabbit’s Tale is poised to leverage the growing importance of digital advertising in brand differentiation and customer engagement. The collaboration aims to strengthen Accenture Song’s regional creative, brand, and data capabilities, assisting clients in building and optimizing digital experiences to drive growth in Thailand.
Leaders’ Insights: A Vision for Growth
Thomas Mouritzen, Southeast Asia lead at Accenture Song, emphasized the changing consumer and employee expectations, highlighting the need for unique engagement and connections. “Rabbit’s Tale will add more firepower to Accenture Song’s regional market excellence and business strategy, leveraging data, innovation, and creativity,” he stated.
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Patama Chantaruck, country managing director, Thailand at Accenture, added, “This acquisition empowers local businesses and nurtures homegrown talent to create highly personalized digital experiences. Our combined expertise will propel Thailand as a hub of technological advancement and digital innovation in the region.”
