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Marketing In Asia > Blog > Business > News > A Perfect Night
News

A Perfect Night

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Last updated: 2022/07/29 at 6:13 PM
EA Creative Media Relation
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The Bamboo Deep Sleep Blanket mimics deep pressure stimulation therapeutic technique that makes a perfect night’s sleep a dream come true. A perfect night’s sleep is now made possible with the introduction of Bamboo Deep Sleep Blanket by Jaserie. Made with 100% breathable natural 300TC bamboo fabric that is soft, smooth and silky. The outer layer uses the cooling bamboo lyocell fibre while the inner part of the blanket includes 100% polyester padding and two extra polyester layers.

While the Bamboo Deep Sleep Blanket keeps you warm and cosy during cool nights, it also serves to keep you cool when the nights are warm thanks to the flexible and modular properties of bamboo. It can retain moisture or release heat according to the body’s temperature allowing for a calm and relaxing sleep.

One notable feature of the Bamboo Deep Sleep Blanket is that it is evenly filled with tiny glass beads. These tiny, lead-free glass beads are the ones that give the blanket its almost 7kg weight which emulates a therapeutic technique called deep pressure stimulation.

The glass beads are sewn within a 10cm x 10cm quilt which is evenly distributed throughout the blanket. The evenly distributed pressure helps calm the nervous system and improve one’s mood significantly ensuring a perfectly sound sleep. These tiny glass beads also possess the ability to regulate the blanket’s temperature according to the surrounding environment. There is also no need to worry about the spill of the tiny glass beads because the blanket’s seven-layer structure seamlessly weaves together securing the glass beads within. 

Jaserie Bamboo Deep Sleep Blanket is available on their website starting 10 October 2021.

The Perfect Sleeping Companion

Jaserie Deep Sleep Pillow in Blue

Jaserie’s first product is the Deep Sleep Pillow which is made with memory foam or also known as Supportive Polyurethane Foam. The memory foam has the ability to form to the contours of the head and neck to reduce rotation, enhance breathing as well as provide excellent pressure relief.

It includes a spinal realignment zone, shoulder relief zones and head relaxation zone. The Deep Sleep Pillow helps to relieve headaches, neck and shoulder pain to ensure comfort and enhances sleep quality. The inner cover of the pillow cover provides moisture absorption and ventilation which ensure maximum comfort during sleep time and it comes with its own specially made Jaserie pillow cover.

The Deep Sleep Pillow is hypoallergenic which is safe to be used by people with allergies and also has antimicrobial properties that inhibit growth against bacteria, mould, mildew and other hazardous microbes. 

The Story Behind Jaserie

The Founders of Jaserie – JASper + ValERIE

It’s a love story behind the brand whereby Jasper’s (the founder) love and empathy for his significant other, Valerie. 

Valerie is a go-getter entrepreneur who is always on the move. Like many entrepreneurs, she experienced stress which caused her to sleepless. The constant strain on her sleep cycle eventually led her to suffer from incessant insomnia.

She also found herself waking up at night to adjust the pillow’s position to find a comfortable spot to sleep. The lack of quality sleep led Valerie to be irritable, unproductive, having a stiff neck, pain in her shoulders and persistent headache.

That’s where Jasper decided to take on a mission to help his loved one sleep better. Jasper discovered that ‘Regular Pillows’ are not properly supporting both the necks and shoulder – the main culprit of interrupted sleep. As he gathered more information and delved deeper into his research, he eventually crafted the ideal design of the Jaserie Deep Sleep Pillow. 

Its unique curve design placed right at the middle of the pillow is what made Jaserie Deep Sleep Pillow work. It allows the head to rest at just the right height which relieves the tension on the neck, shoulder and spine.

With the Deep Sleep Pillow, Valerie is not having pain in her neck, shoulders and even the headache disappeared. Now, she even travels with it so she can enjoy a good night’s sleep everywhere. 

Jaserie was awarded two outstanding awards for its outstanding performance and contributions to society in both categories:
– Asia Pacific’s Super Health Brand for the Year 2021 – 2023
– Asia Pacific’s Top Excellence Brand (e-commerce) for the Year 2021 – 2023 

Log in to their website for more information about Jaserie Bamboo Deep Sleep Blanket and Deep Sleep Pillow, 

 

 

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    EA Creative Media Relation July 29, 2022 September 27, 2021
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