As we near the 60th anniversary of the renowned fashion and fragrance house Paco Rabanne, the brand has ushered in a new era by rebranding itself simply as “Rabanne.” This significant move underscores the brand’s intention to represent a simplified and globalized concept, providing a fusion of fashion and beauty that serves as a distinctive lifestyle icon.
The rebranding is not merely a name change but signifies a pivotal moment for Rabanne. It’s a celebration of a decade of escalating growth and a strategic move to shape a future that stands out in the fashion and beauty landscape.
Rabanne has complemented its new identity with a fresh visual logo that nods to the brand’s avant-garde history. The new typography channels inspiration from the brand’s first fragrance, Calandre, launched back in 1969. The sleek silhouette of the “R” monogram encapsulates Rabanne’s pursuit of sophistication and ushers in a new age of assertive modern minimalism.
These novel designs will progressively roll out over the next year. They’ll grace everything from logos and campaigns to packaging and retail destinations. The revamped brand aims to showcase a blend of fashion and beauty under a singular, creative, inclusive, and innovative strategy.
Taking bold strides into uncharted territories, Rabanne has also announced its first-ever makeup collection – Rabanne Makeup. The collection, set to make its debut at Rabanne’s SS24 show in September, will reflect the creative input of Diane Kendal, the Global Beauty Creative Director of Rabanne Beauty.
Influenced heavily by the brand’s illustrious fashion history, the Rabanne Makeup line comes in high-gloss gold, silver metallic, and mirror packaging. Each product mirrors the codes, symbols, and icons of the runway, paying homage to the classic 1969 bag and XL link jewelry. The exclusive online launch is set for 21st August.
Moreover, the Rabanne Fragrance is now available for purchase at various retailers, including Sephora, Isetan, Parkson, Sogo, AEON, and Zalora.
Across industries, companies are reworking their brand identities. A recent example is South Korea’s Samyang Foods Group, which unveiled a new identity and logo and is now known as Samyang Roundsquare.
Rabanne’s rebranding signifies the brand’s readiness to explore new horizons while honoring its legacy. It exemplifies the evolving blend of fashion and beauty, promising a future that is not only innovative but also inclusive.
This news is based on information from Marketing Interactive.