In a significant corporate shift, Z2C Limited, a front-runner in the venture accelerator space, has announced the promotion of Babar Khan Javed to the esteemed role of Chief Communications Officer. This move, effective December 1, signals a new era in the company’s approach to corporate communication, with a focus on enhancing the narrative of their portfolio companies.
Reporting to the Top
Khan Javed will report directly to Z2C Limited’s chairman, Raihan Ali Merchant. His responsibilities are comprehensive, encompassing all facets of corporate communication. This includes internal and external communications, executive messaging, and financial communications. His role is pivotal in shaping the story of Z2C Limited’s diverse portfolio, particularly as the company continues to launch ventures that are revolutionizing the media supply chain.
A Rich Background in Strategic Communication
Khan Javed’s journey with Z2C Limited began in 2021, where he spearheaded the launch of a strategic communications firm dedicated to the stakeholder economy. His expertise, accredited in public affairs by the Chartered Institute of Public Relations (CIPR), has been instrumental in assisting clients to navigate, prepare, and respond to various crises effectively.
His advisory practice garnered acclaim as the first in Pakistan to introduce international earned media corporate communications. This initiative provided clients and executives with platforms to showcase their thought leadership in global publications.
Proven Expertise in Earned Media Relations
Khan Javed’s innovative approach to testing the CIPR framework for earned media relations involved pitching his perspectives and insights to reporters worldwide. His success is evident in his op-eds being featured in prestigious publications like CIM’s Catalyst magazine and Warc’s Market Leader magazine.
As a spokesperson for Z2C Limited, Khan Javed’s insights have been quoted in numerous esteemed business publications, including Business Insider, CMSwire, Digiday, Forbes, and S&P Global. The strategies he developed from these successful pitches have been crucial in helping Pakistani clients access and influence international audiences through trusted publications such as Fortune magazine, Business Recorder, Deal Street Asia, Bloomberg, and Reuters.
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From Investigative Journalism to Corporate Communications
Before joining Z2C Limited, Khan Javed had a distinguished career as an investigative journalist, with a focus on the technology, media, and telecommunications industries. His investigative pieces have been published in renowned media outlets such as Campaign Asia-Pacific, PR Week, CIO Magazine, and TechCrunch.
Babar Khan Javed’s promotion to Chief Communications Officer at Z2C Limited is more than a career milestone; it’s a strategic move that exemplifies the company’s dedication to reshaping the narrative in media and communications. His extensive experience and proven track record in both journalism and strategic communications are set to propel Z2C Limited to new heights in the global media landscape.
