Kuala Lumpur, Malaysia: In a significant leadership shift, Universal McCann (UM) Malaysia has announced Sue-Anne Lim as its new chief executive officer, effective January 1, 2024. This appointment marks the end of the interim management phase following Audrey Chong’s departure and heralds a new chapter for the agency.
Two Decades of Diverse Experience: With a rich 20-year background in business and brand transformation, Lim brings a wealth of experience to UM. Her journey includes notable stints at Trapper, Clear KL (a part of M&C Saatchi Global Network), and Dentsu Aegis Network. Her expertise spans across various verticals, with a special focus on post-merger cultural integration and enhancing business value for acquisitions.
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Vision for the Future: Speaking about her new role, Lim expressed her enthusiasm for joining the dynamic team at UM. “I’m here to build a solid business and a brand that people love, trust, and respect,” she stated. Lim emphasizes the importance of staying current with trends, which she believes are key in shaping how people work, live, and engage, and in defining what matters most to them now and in the future.
Strategic Focus on Innovation and Growth: Lim’s vision for UM is to be a trusted marketing partner that helps clients navigate economic and industry challenges. “We cannot avoid economic and industry headwind, but we can prepare ourselves and our clients for it,” she remarked, highlighting her commitment to thriving in the face of uncertainties.
Endorsements from Industry Leaders: Bala Pomaleh, CEO of IPG Mediabrands Malaysia, praised Lim’s appointment, citing her strong capabilities in leading clients into growth spaces and her extensive experience in strategic branding, marketing, data, tech, and business transformation. Kasper Aakerlund, President of UM APAC, also welcomed Lim, acknowledging her proven track record and expressing confidence in her ability to elevate UM Malaysia in the evolving landscape.
