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Marketing In Asia > Blog > Business > News > Shweta Poojari Joins Netflix as Communications Head
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Shweta Poojari Joins Netflix as Communications Head

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Last updated: 2023/11/16 at 8:04 PM
Dr. Surbhi Sharma
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Recent developments in the media and entertainment industry have brought to light a notable career move: Shweta Poojari joins Netflix as the Head of Communications. This appointment is not just a professional milestone for Poojari but a significant addition for Netflix, a leader in the streaming world.

Shweta Poojari: A Forerunner in Media Communications

Shweta Poojari’s journey in the field of media communications has been both varied and impactful. Before stepping into this new role, she led the PR and press sector at Disney+ Hotstar for more than two years. Her stint there was characterized by innovative and strategic communication approaches, particularly in the Asian market. Her expertise in crafting engaging narratives and leadership acumen made her an invaluable part of the platform.

The Return to Netflix: A Strategic Move

The move back to Netflix, where Poojari had previously made significant contributions, underscores her dedication to the media sector. At Netflix, a powerhouse known for its diverse and captivating content, Poojari’s return is expected to bring valuable insights and strategies. Her role will involve developing and overseeing communication strategies that reflect the brand’s ethos while resonating with a global audience.

Bridging Narratives Across Borders

Today’s global media environment demands narratives that connect with a diverse audience. As Head of Communications at Netflix, Poojari will play a crucial role in developing stories that transcend cultural boundaries. Her experience at Disney+ Hotstar, catering to an eclectic Asian audience, will undoubtedly benefit her in crafting universally appealing content at Netflix.

Innovation at the Forefront

Shweta Poojari is known for her innovative and forward-thinking approach to communications. In an era where media consumption patterns are rapidly changing, her adaptability and strategic planning will be key. At Netflix, her role extends beyond maintaining the brand image; it involves navigating the competitive landscape of digital streaming.

Empowering Teams with Visionary Leadership

Effective leadership in media and communication is as much about strategy as it is about team empowerment. Poojari’s leadership style, which harmoniously blends empathy with decisive action, will be instrumental in her role at Netflix. Her focus on team collaboration is expected to foster an environment conducive to addressing the challenges of contemporary media communications.

A Focus on the Asian Market

Netflix has seen remarkable growth in Asia, and with Poojari at the communications helm, this trajectory is anticipated to continue. Her deep understanding of the market’s intricacies will be vital in developing content and marketing strategies that resonate with Asian audiences.

Steering Through the Future of Streaming Media

As the digital landscape evolves, the role of communications in streaming media becomes increasingly complex and vital. Poojari’s expertise will be central to guiding Netflix through these changes, ensuring its sustained prominence in the streaming industry.

Also read: Garmin Health Summit 2023: Celebrating Innovation in Digital Health and Wellness

Shweta Poojari joining Netflix signals the start of an exciting new chapter in media excellence. Her proven track record and innovative approach position her as a key influencer in shaping the future of streaming media and communications.

Shweta Poojari’s role as Head of Communications at Netflix is a reflection of her exceptional talent and commitment to the field of media and communication. Her return to Netflix not only signifies a major step in her career but also heralds exciting prospects for the streaming giant as it continues to expand its influence in the realm of digital entertainment. Under Poojari’s leadership, Netflix is set to achieve new heights of success and innovation in the streaming world.

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TAGGED: corporate communication, Disney+ Hotstar, Entertainment Industry, Head of Communications, media leadership, Netflix, PR and press, Shweta Poojari, streaming media

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    Surbhi Sharma November 16, 2023 November 16, 2023
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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