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Marketing In Asia > Blog > Business > News > Technology > Toyota Urges India for Heftier Tax Cuts on Hybrids, Citing Environmental Merits
BusinessNewsTechnology

Toyota Urges India for Heftier Tax Cuts on Hybrids, Citing Environmental Merits

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Last updated: 2023/10/23 at 6:57 PM
Divya Dubey
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Toyota Urges India for Heftier Tax Cuts on Hybrids
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Toyota’s Advocacy for Hybrids

Japan’s automobile titan, Toyota Motor, is urging the Indian administration to slash hybrid vehicle taxes by nearly a fifth. The firm contends that, compared to their petrol counterparts, hybrid cars have a significantly lower environmental footprint. This revelation comes from a recent letter penned by Toyota, wherein they lament that hybrid vehicles are not receiving policy benefits in line with their environmental benefits.

Discrepancy in Taxation: The Numbers Game

The Indian government currently taxes electric vehicles (EVs) at a minimal 5%, actively promoting their adoption. In contrast, hybrids face a steep 43% tax rate, nearly equivalent to the 48% on petrol vehicles. Toyota’s India chief, Vikram Gulati, expressed in the letter that this mere 5% tax advantage for hybrids over petrol vehicles doesn’t adequately reflect the eco-advantages of hybrids. Gulati advocates for an 11-point tax differential for standard hybrids and a 14-point difference for flex-hybrids. This would translate to tax rates of 37% and 34% for hybrids and flex-hybrids, respectively.

Also Read: Tesla’s Model 3 Launch in Malaysia Signals Southeast Asia Expansion

Toyota’s Environmental Stance

Having been pioneers in hybrid technology with their iconic Prius model, Toyota has faced scrutiny from stakeholders for their persistent emphasis on hybrids. The company retorts that hybrids are apt for regions where the EV infrastructure is still budding. While major Indian automakers like Tata Motors and Mahindra & Mahindra are staunch EV supporters, international brands like Toyota and Honda are rallying for hybrid endorsements.

In their broader environmental strategy, Toyota is diversifying its efforts by investing in both EVs and championing hydrogen-powered vehicles. They believe that a blended strategy is crucial to effectively tackle climate challenges.

India’s Economic Impediments to Hybrid Production

A significant deterrent for hybrid vehicle production in India is the financial burden. According to Toyota, the combination of India’s current tax framework and the elevated production costs (owing to pricier components like batteries and motors) makes hybrids about 30%-35% costlier than petrol vehicles.

To further their cause, Toyota has also proposed that India should include hybrids in government schemes, which presently provide incentives solely to EV buyers.

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TAGGED: climate change, Electric Vehicles, emissions, environmental benefits, EVs, hybrid vehicles, india, narendra modi, Niti Aayog, policy support, tax cuts, Toyota, Vikram Gulati

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    DivyaDubey October 23, 2023 October 23, 2023
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    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
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