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Marketing In Asia > Blog > Business > News > The Secret Behind Successful Start-ups? It’s the Founder’s Personality!
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The Secret Behind Successful Start-ups? It’s the Founder’s Personality!

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Last updated: 2023/10/20 at 9:43 PM
Dr. Surbhi Sharma
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Understanding Startup Success

New evidence suggests that while the vast majority of start-ups face failure, the personalities of their founders might hold the key to understanding which ones thrive. Recent research points out that the distinct personalities of the founders significantly influence the fate of their ventures.

Professor Paul X. McCarthy from UNSW Sydney, the lead author of this groundbreaking research, sheds light on the subject: “We find that personality traits don’t simply matter for start-ups – they are critical to elevating the chances of success.”

Decoding The Founder’s Personality

A collective effort from scholars at Oxford Internet Institute, University of Oxford, University of Technology Sydney, and the University of Melbourne brought forth a unique approach. They harnessed machine learning to analyze Twitter activities of over 21,000 start-up founders. Astoundingly, they could identify triumphant founders with an accuracy of 82.5%!

This research diverged from standard notions as it correlated these personality profiles with data from Crunchbase, a comprehensive start-up directory. The aim was to discern the correlation between the founders’ personalities and business achievements like acquisitions or IPOs.

Traits That Differentiate

The study revealed that the ‘Big Five’ personality traits of thriving start-up founders vary significantly from the general populace. Traits such as openness to novelty, seeking the limelight, and inherent zest stood out. Dr. Fabian Braesemann from Oxford Internet Institute remarked, “The greater presence of these and other personality traits in founders are related to higher chances of success.”

To illustrate, McCarthy highlighted examples of industry giants, citing Melanie Perkins’ adventurous spirit, Steve Jobs’ audacity, Richard Branson’s vitality, Jeff Bezos’s cool demeanor, Mark Zuckerberg’s discipline, and the integrity of Larry Page and Sergey Brin as cornerstones of their corporate achievements.

The Ensemble Theory of Success

Personality may be a decisive factor, but other elements like luck, timing, and network also influence start-up prosperity. Prof. McCarthy emphasizes the ensemble nature of start-up creation, and how diversified personalities within founding teams boost success probabilities.

A keen observation from this study suggests that start-ups led by three or more founders have double the chances of succeeding compared to solo ventures. Dr. Fabian Stephany from Oxford Internet Institute supports this, stating, “Furthermore, those with diverse combinations of types of founders have eight to ten times more chance of success than single founder organisations.”

Also read: Tesla’s Model 3 Launch in Malaysia Signals Southeast Asia Expansion

Implications & Forward Steps

These insights are invaluable not only for budding entrepreneurs but also for investors and policymakers. By grasping the influence of founder personalities, informed decisions can be made to nurture and back the right start-ups.

Recognizing the importance of co-founder dynamics, OpenAI’s Sam Altman, during his tenure at Y-Combinator, observed the significance of co-founder relationships in shaping a company.

The ripple effect of these findings can extend beyond startups. Various industries that function on project-based, cross-functional teams can also benefit from understanding the advantages of diverse personalities in their squads. Prof. McCarthy concludes, “Identifying these misfits and people in roles unsuited to their personalities will be the focus of some of our follow-up studies.”

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

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TAGGED: Big Five personality traits, canva, Crunchbase, diversity in teams, Ensemble Theory of Success, entrepreneurial field, founder-led companies, Jeff Bezos, Larry Page, machine learning, mark zuckerberg, Melanie Perkins, personality traits, Richard Branson, Sam Altman, Scientific Reports, Sergey Brin, start-up accelerator, start-up success, Steve Jobs, Twitter analysis, venture capitalists, Y-Combinator

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    Surbhi Sharma October 20, 2023 November 1, 2023
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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