5th November 2024 – This holiday season, QIC has launched a heartwarming new campaign, ‘The Joy Bringers,’ designed to honour and celebrate those whose love for Christmas is both infectious and inspiring. This campaign, crafted by the renowned Jane Doe Creation, is an ode to the “Christmas enthusiasts” who embody the holiday spirit and share it with everyone around them.
The campaign captures the joy of Christmas, spotlighting individuals who dedicate themselves to acts of holiday cheer – from meticulously wrapping gifts for family and friends to decorating their cars and shopping carts. QIC’s ‘The Joy Bringers’ reminds us all of the importance of community spirit, inviting everyone to celebrate these “joy bringers” who make Christmas special for others.
Bringing Christmas Cheer Across 18 QIC Centres
Running across 18 QIC centres, ‘The Joy Bringers’ campaign is more than just a seasonal celebration; it is a call to action for communities to come together and embrace the joy of Christmas. The campaign is designed to be interactive, encouraging QIC customers to join in or simply revel in the festive cheer. With both in-centre activities and digital engagement, the campaign ensures that everyone can participate in the holiday excitement, either in person or through social media.
As part of the campaign, QIC is partnering with over 40 community groups, schools, hospitals, and charities to amplify the spirit of giving. Through these partnerships, QIC will coordinate a variety of initiatives, including Santa hospital visits, food and toy donation drives, and local charity fundraisers, bringing joy to those who need it most this season.
Celebrating The Joy Bringers
Bronwyn Cooper, Head of Marketing at QIC Real Estate, shared the inspiration behind the campaign, stating, “This Christmas, we’re excited to spotlight our ‘Joy Bringers’ – the passionate individuals who fill their communities with festive spirit. This time of year can be both joyous and challenging, so we’re supporting our communities with meaningful initiatives like Santa visits to maternity wards, toy drives, and carollers at our centres.”
She continued, “But more than that, we’re celebrating those who make Christmas magical. Whether it’s putting up the tree in November, handwriting cards, or playing carols on repeat, these are the people who bring joy to our lives, and we’re saying thank you.”
A Collaborative Effort to Share the Joy
Jane Doe Creation Executive Creative Producer Elissa Maine expressed her enthusiasm for the project, remarking, “What a treat, celebrating those who love Christmas even more than Mariah… we all know a few! Collaborating with Austin Studio and photographer Michelle Tran again, along with director Lizzy Bailey ensured our shoot was full of JOY, and we can’t wait to see how the Christmas’ Joy Bringers make this campaign their own!”
This collaborative effort with Austin Studio and the skilled direction of Lizzy Bailey and Michelle Tran’s photography brings a lively, authentic feel to the campaign, resonating with everyone who embraces the festive spirit.
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QIC Invites You to Join the Festivities
Through ‘The Joy Bringers’ campaign, QIC invites the public to celebrate Christmas and recognize those who embody its joy. From in-person events to shareable digital moments, QIC is committed to bringing the magic of Christmas to communities, one act of kindness at a time.
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