Sydney, NSW – In a strategic move to support its ongoing growth and commitment to social media excellence, Quiip, Australia’s premier social media and online community management company, recently welcomed three senior professionals to its leadership team and expanded its service offerings. This growth reflects Quiip’s steady progress and commitment to connecting, protecting, and supporting individuals and organisations online.
New Senior Hires Driving Innovation and Strategy
Within the past two months, Quiip has introduced three new senior leaders: Kelly McParlane, Luke de Zilva, and Dr Alison Milfull, each bringing significant expertise and fresh perspectives to the team.
- Kelly McParlane, with over a decade of experience in social media and community management, has joined as Team Lead. Kelly’s impressive portfolio includes managing social media for prestigious events like the FIFA Women’s World Cup and the Commonwealth Games.
- Luke de Zilva brings extensive experience across marketing, arts, and cultural sectors, having collaborated with renowned institutions such as the Sydney Opera House and the Art Gallery of New South Wales.
- Dr Alison Milfull returns to Quiip as the new Marketing and Business Development Director. With a career spanning over 20 years in ethical marketing and digital engagement, Alison has worked with prominent organisations including ACMI, BirdLife Australia, and Zoos Victoria. Her expertise will enhance Quiip’s leadership, guiding the company through its next growth phase.
“We are incredibly proud of the progress we’ve made this year—our new hires bring a synergy that enhances the momentum within our team,” said Quiip CEO, Alison Michalk. “As our services grow and our team evolves, we’re building a solid foundation for continued success, which drives our excitement to build partnerships with even more clients.”
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Enhanced Services to Counter New Online Challenges
In response to rising online risks, Quiip has reinforced its service offerings, adding more resources to its 24/7 social media and community management capabilities. The company has enhanced its out-of-hours support, ensuring a secure and supportive digital environment for its clients, particularly during the busy holiday season.
The enhanced services address escalating misinformation, hate speech, spam, and bot activity, which have become growing concerns for clients. Quiip’s robust risk management strategies and expanded support provide peace of mind and consistent engagement across digital communities.
Commitment to Positive Social Impact
As a certified B Corporation, Quiip prioritises business as a force for good, aiming to create a lasting positive impact on both the communities it serves and the environment.
About Quiip
Quiip is Australia’s trusted partner for social media and online community success, collaborating with leading brands to build strong digital communities. The company’s services span social media management, high-risk content moderation, crisis management, and round-the-clock community support. Quiip is dedicated to connecting, protecting, and supporting people online, with a commitment to social and environmental responsibility.
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