Shiprocket, an industry pioneer in eCommerce enablement, has partnered with the world-renowned communication behemoth Truecaller in a move that would radically alter the landscape of Indian eCommerce. More than just a commercial partnership, this agreement represents a bold move towards reshaping the dynamic landscape of mobile commerce. It offers consumers a better purchasing experience and provides independent eCommerce merchants in India with a strong platform.
Riding the Wave of Mobile Commerce Expansion
As we stand on the brink of a mobile commerce boom in India, with projections soaring to $46.4 billion in 2023 as per Statista, this partnership couldn’t be more timely. Shiprocket is setting its sights on capturing this growth wave by refining the mobile shopping experience. This strategic move is poised to empower its extensive network of 3 lakh merchants, enabling them to flourish in this burgeoning market.
Unveiling Game-Changing Features
This collaboration brings to the table a suite of innovative features:
- Effortless OTP-less Verification for Quicker Onboarding: A standout feature is Truecaller’s 1-Tap number-based, OTP-less verification solution, poised to revolutionize how new sellers join the Shiprocket platform, ensuring a smoother, quicker start.
- A Streamlined Online Checkout Experience: This partnership promises to redefine the checkout process, making it not only swift and secure but also boosting sales conversion rates remarkably, from 20% to 40%.
- Verified Business Caller ID for Unhindered Communication: Additionally, the integration of Truecaller’s Verified Business Caller ID solution is set to enhance the way merchants communicate with customers, especially for crucial interactions like delivery and support.
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Voices of Vision
Saahil Goel, Co-founder & CEO of Shiprocket, shared his vision for the partnership: “Our partnership with Truecaller ensures that speed and convenience are not just promises but a reality that the merchants can deliver to their consumers. Truecaller’s OTP-less verification combined with Shiprocket Checkout solution will enable a seamless experience for the consumers. This will help our merchants further reduce cart abandonment rates and expand their consumer base among the mobile-first audiences. In addition to this, the merchant verification badges will also help build credibility and enable them to communicate with their consumers seamlessly.”
Echoing this sentiment, Priyam Bose, Global Head GTM & Developer Products at Truecaller, remarked: “At Truecaller, our commitment lies in empowering businesses in the realms of customer authentication to communication in a trusted, safe, and consistent manner with their end consumers. With this key collaboration with Shiprocket, we are streamlining and elevating their merchant’s digital-led operations across the consumer experience lifecycle, from onboarding to checkout to communication through our business suite of products from the Truecaller platform.”
Embarking on a New Journey in eCommerce
This strategic alliance between Shiprocket and Truecaller is a testament to the ever-changing landscape of the eCommerce industry, which is in constant pursuit of innovative solutions to cater to the evolving needs of businesses and consumers alike. This partnership not only cements Shiprocket’s position as a leading eCommerce enablement platform but also heralds a new era in mobile commerce, characterized by enhanced user experiences and empowered merchants.
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