By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Stella Zhu
    How AI is Disrupting Advertising Production and Creatives
    1 month ago
    market mall retail photo
    Maximising Loyalty ROI: A Guide for Retail Marketers
    1 month ago
    Jonathan_Reeve_Headshot
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 days ago
    How retailers can prepare for the rise of Gen Zalpha
    5 days ago
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    4 weeks ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    7 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    5 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    5 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    5 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andy See
    Marketing in Asia Presents an Exclusive Interview with Andy See, Founder and Managing Director of Perspective Strategies
    2 weeks ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    4 weeks ago
    Gabie Boko_CMO_NetApp
    Marketing in Asia Presents an Exclusive Interview with Gabie Boko, Chief Marketing Officer, NetApp
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    3 days ago
    How retailers can prepare for the rise of Gen Zalpha
    5 days ago
    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time
    1 week ago
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    6 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    6 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    4 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Your “Fundamental” Hiring Partner That Investors Like Kunal Shah Believe In!
Share
Sign In
Notification Show More
Latest News
balabala
Dalziel & Pow launches innovative retail space in Suzhou, China, for Children clothing giant Balabala
Press Release
Ivo Ivanov - CEO DE-CIX International
DE-CIX unveils 2024 Annual Report: Strong growth in customer capacity, peak traffic and network connectivity across global and regional markets, including Malaysia
Press Release
avia
Widespread Use Of Illicit Streaming Devices In Taiwan Poses Potential National Cybersecurity Threat, New Research Finds
Press Release
Medeze
Southeast Asian stem cell leader Medeze launches voluntary conditional cash partial offer for 10% stake in SGX-listed Cordlife Group Limited
Press Release
MyJobe Homepage
Connecting Companies and Professionals: MyJobe Makes Its Debut as Malaysia’s Homegrown Business Hub
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Startup > Startup Stories > Your “Fundamental” Hiring Partner That Investors Like Kunal Shah Believe In!
Startup Stories

Your “Fundamental” Hiring Partner That Investors Like Kunal Shah Believe In!

profile
Last updated: 2022/07/29 at 4:56 PM
SIA Editorial Team
Share
9 Min Read
your-“fundamental”-hiring-partner-that-investors-like-kunal-shah-believe-in!
SHARE

Anybody who has appeared for a job interview knows how stressful it is. In metro cities, corporate houses hire talents straight off-campus. However, there is a lack of such opportunities for people in Tier 2 and 3 cities and smaller towns. There is no dearth of talent in these places, but employers often do not have the resources or the bandwidth to hire from a diverse talent pool. 

Fundamento, previously known as Skillr and an extension of Leap Skills, commenced in 2013 with the vision to hire talent from smaller towns in India. Seeing the need to act as the bridge between the talent pool and employers, they reverse-engineered the training programs by talking to employers who tapped into hiring from such a diverse pool and addressing the hiring concerns.

One of the largest gaps they identified was behavioural skills. There is a lack of individuals with the right attitude towards work and being employed, the right mindset with a desire to continue learning and improve. Technical skills are more readily available than people with the wrong attitude for hire. Hiring people with the right skills is critical because employers need unnecessary time and effort. Therefore, they developed a behavioural skills program targeted at their market. 

One of the other realisations was how nobody was testing talents for behavioural skills and emotional intelligence in the standard hiring process. These two are the most important skills in the standard hiring processes employers look for in a candidate. With this market understanding, they started Skillr, now known as Fundamento, on October 8th, 2020.

This Is Why Employers And Those Seeking Employment Should Partner With Fundamento

Fundamento recognised that organisations seek to build granularly skilled, resilient teams vs singularly competent ones. Investing in talent to build better, more productive organisations are commonplace now. With the swiftly changing work scenario, organisations realise the need to build a strong workforce thriving in a rapidly evolving work environment. 

It’s a technical world, and there will always be a need for technical people. However, studies show that the largest gap in the workplace is behavioural skills. Technical skills, although evolving continuously, are measurable and relatively straightforward. Behavioural skills are complex and require deeper understanding. Moreover, these skills are transferable and cross-functional. Human skills such as critical thinking, bias to action, learning agility, and even effective communication bolters people to have accelerated careers and not just a job. 

Ankit Durga, Co-founder, of Fundamento shares, “There is a gap currently when it comes to building these fundamental skills in a structured way amongst individuals. We are building an upskilling platform that spans the entire journey of a professional from a fresher to a leader, helping them grow and develop their career in the best way possible. We are essentially building a whole ecosystem for personal development.”

AI and the future of work will impact jobs in the market. Many jobs would cease to exist or be automated. The difference between an outstanding leader and a good leader is their professionalism, as one cannot automate behavioural skills.  

Fundamento is unique in its approach as they have spent more than a decade decoding and imparting critical behavioural skills to more than 200K young professionals. They understand that addressing the skills gap alone is insufficient; organisations need to train individuals to build future-ready behavioural skills. They are, therefore, focused on working with both individuals and organisations to develop these skills at the workplace. 

Curious To Know More About Fundamento?

Fundamento is a company committed to helping you measure and develop critical future-ready behavioural skills for unparalleled success. Fundamentos’ Flagship product is the Upskilling Management Platform powered by a proprietary organisational framework called Skill Flex that leverages deep research on future-ready skills and ethical AI. 

Also read: How This Startup Is Increasingly Becoming Popular For Affordable Health Plan – Kenko

The product highlights include:

  • Actionable and objective data on behavioural skills
  • Customisable and personalised learning plans
  • Real-time insights that accelerate your career growth

Fundamento gives organisations and individuals accurate and actionable data on behavioural skills to measure and develop future-ready teams. Skills like critical thinking, empathy, resilience, and bias to action are precious in the digital era as they’re highly transferable, learnable, help navigate changing work dynamics and predict job potential.

In a future where skills are the currency for organisations and individuals, objective data on behavioural skills will be critical for building enduring teams.

Fundamento helps you:

  • Uncover potential through interactive quizzes
  • Measure your strengths
  • Conduct training needs analysis
  • Learn in the flow of work    
  • Measure impact

Product USPs:

  • Measure what matters: get objective and actionable data on behavioural skills that predict job performance
  • Know where you stand: understand skill gaps so you can plan your development journey with precision
  • Learn from the best: get access to customisable, personalised skills-based learning plans that amplify your growth
  • Show your potential: map your progress accurately and see visible results that you can share with real-time data

Tackling The Market And Its Challenges

Fundamento helps employers find high-quality talent with speed and precision. Behavioural skills training sees a spike in demand. The company is focused on building human skills in teams and individuals so that organisations can build high-performance, work-ready teams. 

Operating in a new space of business comes with challenges, you have to build consensus as you build the business, and it is time-consuming and costly. 

The market is fast evolving, and the COVID 19 pandemic has changed space landscape. Fundamento has quickly learned from an employer-centric company that it is now a candidate market. There is a lot of uncertainty and bubbles regarding where talent is headed. But Fundamento is ready to tackle these challenges as they move ahead. They rely heavily on feedback from the organisations and people they partner to address concerns as they continue to discover their business space. 

Fundamento has tested over 20,000 people and helped them get a step closer to finding jobs. They’ve worked with 50+ employers and helped them service their requirements concerning their sales and customer experience teams. Rigorous when it comes to technically evaluating their tool, they’ve partnered with UPenn, Stanford University, and MIT A-Labs.

The brand is targeting to penetrate the Indian and US market with its product. The business functions purely on a subscription-based model and they consider companies such as Mettl, Thomas, and Test Gorrila as their primary competitors. They will continue to work with different organisations and individuals. Some of their clients include Zomato, Flipkart, American Express, Ultrahuman, Shyft, and Leap.com.

Backed by angel investors such as Binny Bansal (Co-founder, Flipkart), Caesar Sengupta (Co-founder, Arbo Works, and former VP, Next Billion Users, Google), and Kunal Shah (Founder, CRED), among others, they’ve raised $1.4 million in their pre-seed round.

Meet The Core Founding Team

Megha Agarwal – Co-founder

Ankit Durga – CEO & Co-founder

Riddhi Chhajer – Product Owner

Iknoor Kaur – VP – Branding & Communications

Eshani Jain – Entrepreneur-in-Residence (Business Strategy)

Khushil Khatri – Engineering Manager

Kanchan Varlani – People Operations Manager

You Might Also Like

Nexmedis, an AI-Powered Health Information System Provider, Secures Funding Co-Led by East Ventures and Forge Ventures

Unified Liquidity Platform Range Protocol Unveils Skate: The First Universal Application Layer Powering Apps to Run on All Chains With One State

CleverTap partners with Zoomcar to drive customer engagement on their app

HKTDC’s major focus areas promote Hong Kong’s advantages

CleverTap Report: eCommerce businesses employing real-time personalization see 7x more purchases than those who don’t

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Startups

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    SIA Editorial Team July 29, 2022 May 2, 2022
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article 5-ways-to-have-a-healthier-relationship-with-yourself 5 Ways To Have A Healthier Relationship With Yourself
    Next Article best-heatmap-software-tools-for-your-business-in-2022 Best Heatmap Software Tools For Your Business In 2022
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    balabala
    Dalziel & Pow launches innovative retail space in Suzhou, China, for Children clothing giant Balabala
    Press Release 2 days ago
    Ivo Ivanov - CEO DE-CIX International
    DE-CIX unveils 2024 Annual Report: Strong growth in customer capacity, peak traffic and network connectivity across global and regional markets, including Malaysia
    Press Release 2 days ago
    avia
    Widespread Use Of Illicit Streaming Devices In Taiwan Poses Potential National Cybersecurity Threat, New Research Finds
    Press Release 3 days ago
    Medeze
    Southeast Asian stem cell leader Medeze launches voluntary conditional cash partial offer for 10% stake in SGX-listed Cordlife Group Limited
    Press Release 3 days ago

    PropertyGuru

    property guru

    You Might also Like

    Co-Founders of Nexmedis
    Press Release

    Nexmedis, an AI-Powered Health Information System Provider, Secures Funding Co-Led by East Ventures and Forge Ventures

    3 months ago
    ExpertsFundingNewsNews from Startup worldPress ReleaseStartup Stories

    Unified Liquidity Platform Range Protocol Unveils Skate: The First Universal Application Layer Powering Apps to Run on All Chains With One State

    1 year ago
    Press Release

    CleverTap partners with Zoomcar to drive customer engagement on their app

    1 year ago
    Press Release

    HKTDC’s major focus areas promote Hong Kong’s advantages

    1 year ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy