By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Stella Zhu
    How AI is Disrupting Advertising Production and Creatives
    1 month ago
    market mall retail photo
    Maximising Loyalty ROI: A Guide for Retail Marketers
    1 month ago
    Jonathan_Reeve_Headshot
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    17 hours ago
    How retailers can prepare for the rise of Gen Zalpha
    3 days ago
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    1 week ago
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    3 weeks ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    7 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    5 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    5 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    5 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Andy See
    Marketing in Asia Presents an Exclusive Interview with Andy See, Founder and Managing Director of Perspective Strategies
    1 week ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    3 weeks ago
    Gabie Boko_CMO_NetApp
    Marketing in Asia Presents an Exclusive Interview with Gabie Boko, Chief Marketing Officer, NetApp
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    17 hours ago
    How retailers can prepare for the rise of Gen Zalpha
    3 days ago
    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time
    1 week ago
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    1 week ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    6 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    6 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    4 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Xaxis And Mediacom Raise The Bar On Media Quality Standards With Subway In Singapore
Share
Sign In
Notification Show More
Latest News
avia
Widespread Use Of Illicit Streaming Devices In Taiwan Poses Potential National Cybersecurity Threat, New Research Finds
Press Release
Medeze
Southeast Asian stem cell leader Medeze launches voluntary conditional cash partial offer for 10% stake in SGX-listed Cordlife Group Limited
Press Release
MyJobe Homepage
Connecting Companies and Professionals: MyJobe Makes Its Debut as Malaysia’s Homegrown Business Hub
Press Release
Ankita Thakur
Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
Business Campaign Interviews
CRITEO
APAC Travel Demand Holds Steady Despite Rising Costs: Criteo’s Spring 2025 Travel Pulse
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Feature Stories > Xaxis And Mediacom Raise The Bar On Media Quality Standards With Subway In Singapore
Feature Stories

Xaxis And Mediacom Raise The Bar On Media Quality Standards With Subway In Singapore

profile
Last updated: 2019/10/04 at 12:00 AM
Editorial Team
Share
4 Min Read
xaxis-and-mediacom-raise-the-bar-on-media-quality-standards-with-subway-in-singapore
SHARE

Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, in partnership with Mediacom, today announced the results of a recent campaign for Subway which achieved superior performance of programmatic video ads over social video.

Xaxis and Mediacom worked with Subway to evaluate its video ads’ effectiveness across various online platforms, leading to the formation of head-to-head tests between video vendors and set up to compare the costs of viewable completed views (vCPCV).

Xaxis leveraged proprietary premium supply and machine learning to accurately predict and optimise to viewable completed views which resulted in efficient and intelligent media buying. The Subway video campaign ran across both Xaxis video solutions and social platforms. 

The test saw a win on both ad efficiency and ad effectiveness with Xaxis’ video solution achieving a 93% lower vCPCV versus the social platform. The campaign’s viewability score was verified by third-party verification partner IAS as three times more viewable than the social video campaign. Additionally, Xaxis delivered more value for Subway’s digital investment by only charging on 100% completed view. 

Overall, the campaign results suggest that Xaxis’ video solution drives more superior viewability results compared to social video ads and showcases Xaxis’ ability in delivering cost-efficient reach for Subway’s target audience.

“Viewability has always been at the core of all Xaxis’ solutions, and we are hyper-focused on delivering the best value for our client’s business through a combination of technology, premium supply and data. This campaign is a great example of how to utilise comparison testing methodology and third-party verification to set higher standards for ourselves.  I believe if we continue to place focus on outcome-driven media that is meaningful to our clients, we can finally deliver on the promise of making advertising budgets genuinely accountable”, Josh Quek, General Manager, XAXIS Singapore.

 “It is essential that our industry works together to address current challenges around quality, especially in regard to viewability. Having been a long-standing partner, we have seen Xaxis’ efforts in helping brands build truly cost- efficient campaigns. Their dedication to pioneering higher viewability standards makes us proud to be a part of a team.” Vivian Yeung, Managing Director, Mediacom Singapore.

“The Xaxis and Mediacom team have raised the bar on viewability for us at Subway. From the very beginning, we were delighted to see their passion in pursuing the best results for us. By factoring in viewability, we were further able to determine which platform achieves the best results in the most cost-efficient way, setting a precedent to optimise future campaigns.As digital advertising continues to evolve, media quality remains a leading concern for brands and advertisers alike with them calling for greater accountability in the industry globally. To combat this, Subway constantly evolves their metrics to stay ahead of the industry by reviewing the quality of their media buy versus cost.” Jennifer Ng, Head Of Marketing, Southeast Asia, Subway.

You Might Also Like

Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

Unpacking the power of personalisation in your tech stack

Qualtrics to Introduce Experience Agents at X4 Conference, Redefining the Future of Experience Management

foodpanda Malaysia and Bolt collaborate to offer special ride-hailing perks for pandapro users

Happy You, Happier Your Skin: The Ultimate Guide to Glowing Skin

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: news

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Editorial Team October 4, 2019 October 4, 2019
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    Previous Article how-to-create-a-successful-influencer-marketing-strategy? How To Create A Successful Influencer Marketing Strategy?
    Next Article waze-announces-waze-for-cities-data-hosted-on-google-cloud Waze Announces Waze For Cities Data Hosted On Google Cloud
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    avia
    Widespread Use Of Illicit Streaming Devices In Taiwan Poses Potential National Cybersecurity Threat, New Research Finds
    Press Release 16 hours ago
    Medeze
    Southeast Asian stem cell leader Medeze launches voluntary conditional cash partial offer for 10% stake in SGX-listed Cordlife Group Limited
    Press Release 16 hours ago
    MyJobe Homepage
    Connecting Companies and Professionals: MyJobe Makes Its Debut as Malaysia’s Homegrown Business Hub
    Press Release 16 hours ago
    Ankita Thakur
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    Business Campaign Interviews 17 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Aaron Crowe
    AnalysisBusinessFeature Stories

    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time

    1 week ago
    Sarah Jarvis
    Feature StoriesInterviews

    Unpacking the power of personalisation in your tech stack

    2 months ago
    Qualtrics
    Press Release

    Qualtrics to Introduce Experience Agents at X4 Conference, Redefining the Future of Experience Management

    2 months ago
    foodpanda Malaysia and Bolt Collaboration
    Press Release

    foodpanda Malaysia and Bolt collaborate to offer special ride-hailing perks for pandapro users

    2 months ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy