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Reading: X Platform Bids Farewell to Circles Feature by End of October 
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Marketing In Asia > Blog > Business > News > X Platform Bids Farewell to Circles Feature by End of October 
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X Platform Bids Farewell to Circles Feature by End of October 

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Last updated: 2023/09/22 at 4:31 PM
vaibhav khobragade
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In a surprising turn of events, the social media platform X, previously recognized as Twitter, has declared its intention to disable the Circles feature by the end of October. This decision has left many users pondering the reasons behind such a move and its implications for the platform’s future. 

Key Highlights: 

  • X to deprecate Circles feature by October 31. 
  • Circles allowed users to share posts with a select group of friends. 
  • A security incident in April exposed circle tweets to outsiders. 
  • X is shifting its focus towards a Facebook groups-like communities feature. 

The Circles feature, reminiscent of Instagram’s close friends option, was introduced in August 2022. It provided users with the ability to curate posts for a smaller, more intimate audience, ensuring that only a select group of friends could view them. However, come October 31, users will no longer have the luxury of adding individuals to their circles or crafting new limited-view posts. 

Interestingly, while the addition of new members to circles will be halted, users will retain the ability to extract members from their existing circles. This move is seen as a nod to user autonomy, allowing them to manage their circle memberships even after the feature’s discontinuation. 

One cannot discuss the Circles feature without addressing the elephant in the room – the security incident in April. A bug was unearthed that inadvertently exposed circle tweets to the broader audience, a stark contradiction to the feature’s core promise. This breach might have played a pivotal role in the platform’s decision to phase out Circles. 

Transitioning from the Circles debacle, X seems to be channeling its energies towards a new direction. The platform is reportedly emphasizing its Facebook groups-like communities feature. This shift suggests that X is possibly aiming to foster broader communities rather than intimate circles, a move that could redefine user interactions on the platform. 

While the Circles feature’s discontinuation might be a disappointment for some, it’s essential to view it as a part of X’s evolutionary journey. As with all tech platforms, change is the only constant, and X’s recent decisions reflect its adaptability and commitment to offering users an enhanced experience. 

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    vaibhav khobragade September 22, 2023 September 22, 2023
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    By vaibhav khobragade
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    I am working as a Sr. Digital Marketing Executive with four+ years of experience in the space of Digital Marketing. I assist in the formulation of strategies to build a lasting digital connection with consumers. I help in planning and monitoring the ongoing company presence on social media & Launch optimised online advertisements to increase company and brand awareness.
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