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Marketing In Asia > Blog > Marketing > Buzz > Women’s Premier League Secures Major Partnerships Ahead of Inaugural Season
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Women’s Premier League Secures Major Partnerships Ahead of Inaugural Season

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Last updated: 2023/02/27 at 6:31 PM
Divya Dubey
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The Women’s Premier League (WPL), which will be promoted for three seasons beginning in 2023, has recently signed agreements with a number of businesses. To sponsor the event, the BCCI has agreements in place with Dream11, CEAT Tyres, and Amul. The “official fantasy partner” will be Dream11, the “official strategic timeout partner” will be CEAT Tyres, and the “official beverage partner” will be Amul. The most intriguing collaboration, however, is with Tata Group, which has agreed to serve as the WPL’s title sponsor through 2027.

WPL
Source: republicworld

The Tata WPL’s first season is set to begin on March 4 and end on March 26 in 2023. Rajiv Sabharwal, who is the Managing Director and CEO of Tata Capital. Talked about how excited he was about the partnership with the Women’s Premier League. He went on to say that the partnership between the WPL and the BCCI would help to promote women’s cricket. Get the best players to join. Women’s sports are becoming more and more popular in India.

Also Read: Heinz Plans To Gift “Ketchup Boat Guy” Elvis Francois With A New Boat

Jay Shah, who is the secretary of the BCCI, was also happy about the new partnerships. He said that the fact that the competition was getting more and more popular. Showed that it was good, and that fans and stakeholders could expect it to do well. He continued by saying that the league would give players plenty of chances to show off their abilities. The partnerships that the BCCI was able to make will help promote and grow women’s cricket in India. Bring in more players, and show off the skills of its female cricketers. We are eager to see what the future holds for women’s cricket in India. After the WPL, which looks to be an exciting event.

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    DivyaDubey February 27, 2023 February 27, 2023
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    By DivyaDubey
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