Exchange 106, in collaboration with Affin Hwang Investment Bank Berhad (AFFIN HWANG) and MERCY Malaysia, have officially launched the inaugural Wishing Tree @ Exchange 106, a meaningful initiative aimed at supporting disaster relief efforts while uniting corporate and community action. With support from a curated group of local merchants, the campaign is turning Malaysia’s tallest tower into a symbol of hope and humanitarian impact.
The Wishing Tree @ Exchange 106 is built upon two key pillars that embody the spirit of corporate-community collaboration: the Launching of Wishing Tree @ Exchange 106 and a purpose-driven Fundraising Bazaar. Held at the iconic Exchange 106, the launch ceremony served as a symbolic platform where donors could select real-life “wishes” representing the immediate and pressing needs of underserved communities. Each fulfilled wish acts as a catalyst for meaningful change, turning hope into tangible opportunities and fostering deep connections across society.
Complementing the launch is the Fundraising Bazaar, hosted at Menara AFFIN, TRX, from 23 to 26 June 2025. This community-focused marketplace features a curated lineup of merchants, each contributing a portion of their proceeds to the MERCY Malaysia Disaster Relief Fund, integrating consumer participation with real-world humanitarian impact.
Datuk Wan Razly Abdullah, President & Group Chief Executive Officer of AFFIN Group, underscored the partnership’s significance, stating, “Our partnership with MERCY Malaysia reflects AFFIN Group’s unwavering commitment to making a positive difference. Whatever we touch, we want to leave it in a better state than when we found it. MERCY Malaysia’s strong track record in humanitarian and community outreach aligns with our sustainability goals, ensuring that our contributions create meaningful and lasting impact.”
He added, “Guided by AFFIN Group’s Axelerate 2028 (AX28) Plan through Unrivalled Customer Service, Digital Leadership, and Responsible Banking With Impact, we are committed to embedding sustainability at the heart of our business strategy, while inspiring our employees, partners, and stakeholders to take an active role in building a more inclusive and resilient Malaysia.”
Dato’ Dr. Ahmad Faizal Mohd Perdaus, President of MERCY Malaysia, also emphasised the value of such partnerships: “Collaborations like this demonstrate the power of public-private partnerships in delivering timely humanitarian aid. We’re proud to partner with Affin Hwang Investment Bank in ensuring that every ringgit raised contributes directly to urgent disaster relief efforts, bringing hope and compassion to the most vulnerable communities.”
He continued, “This collaboration exemplifies the strength of cross-sector partnerships in creating meaningful, community-driven impact. Through the combined efforts of dedicated humanitarian organisations, venue collaborators, and socially conscious merchants, the Wishing Tree @ Exchange 106 reflects how collective purpose can spark real change across Malaysia’s financial and corporate ecosystem.”
Echoing this sentiment, Mr. Patrick Honan, Chief Operating Officer of Exchange 106, said, “At Exchange 106, we believe that buildings should do more than serve as physical spaces. They should become catalysts for collective progress. Hosting the Wish Tree aligns with our vision of transforming ESG aspirations into visible, public action. We are honoured to support this campaign and play a role in connecting corporate Malaysia to meaningful community impact.”
He added, “Together, with dedicated humanitarian organisations, venue collaborators, and socially conscious merchants, the Wishing Tree @ Exchange 106 exemplifies how a collective culture of care can spark real and measurable change within Malaysia’s corporate and financial landscape.”
The Fundraising Bazaar featured a diverse range of local merchants, including Sometime by Asian Designers, Watsons Malaysia, Chef Kecik, Tile Concept, Micro Garden, i-Scent, Ho Ho Musang King, Ambon Boenda, Hi-Bliss, Kyuji, NALE, and SMC Marketing & Advertising Sdn. Bhd., each contributing to the cause through their participation and shared commitment to giving back.
The campaign is expected to reach over 13,000 professionals across the Tun Razak Exchange (TRX) district, fostering a deeper ESG awareness and community engagement. All proceeds are governed under AFFIN HWANG’s transparent ESG framework, aligned with Bank Negara Malaysia’s Climate Change & Principle-based Taxonomy (CCPT).
Members of the public and the TRX community are encouraged to visit the Fundraising Bazaar to shop for a cause and support the Wishing Tree initiative.
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